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"It's the only reason my business has grown to the level it has."

Bacco Farms was struggling to make ends meet in the competitive Michigan cannabis market.

2,648%

Increase in Calls

2,842%

Increase in Website Clicks

1,918%

Increase in Direction Requests

Their Challenges

In January 2020, Bacco Farms was struggling. Sales in their dispensary were slow, foot traffic was nonexistent, and, though they didn’t know it at the time, a global pandemic was right around the corner. 

When we found Bacco, we knew that our HyperLocal Platform could be the catalyst Regina & her team needed to turn things around. After analyzing their data, our team determined that most of their revenue generation issues were being caused by their lack of local online visibility. They were virtually invisible  online. If you were standing in the Bacco Farms parking lot and used your phone to search for a dispensary in your area, you would find their competitors before you found them...from their own parking lot!

This was resulting in the loss of hundreds of customers and thousands in local revenue everyday. Something had to change.

Our Solution

When we started our HyperLocal campaign with Bacco in  February 2020, we had a few simple goals that, if achieved, we knew would have a massive impact on the business. The goals were to increase their local exposure and track those increases by comparing YoY sales data.

Despite battling COVID, Bacco saw a dramatic increase in their online presence & exposure. The results in the first month were astronomical - Bacco Farms' searches soared from 7,497 to 57,227 - a 396% increase.

As both branded & discovery search numbers continued to soar through March, so did the rest of the meaningful metrics like Clicks to Call, Clicks to their website, and Clicks for Directions to their location. In that first month, calls increased by 286%, website clicks increased by 227%, and direction requests exploded by 196%.

These metrics continued to grow over the course of the year leading to Regina and her team at Bacco Farms to successfully grow revenue from $10,000 a month to doing well over $200,000+ per month. In December alone, they hit five separate all time highs.

Visual Results

Key Actions Explained

  • Directions - The number of times users requested driving directions to a business's location from their Google My Business Listing.
  • Calls - The number of times users clicked on a phone number to call the business from their Google My Business Listing.
  • Clicks - The number of times users clicked on the link to visit the business's website from their Google My Business Listing.
  • Searches - The number of times the business's Google My Business Listing was shown to users in their search results.

Actions Displayed From Jan. 1, 2020 - Dec. 31, 2020

"Prior to getting on board with Terrayn, I fired every other Marketing Agency I was working with, so I know, Terryan is the only reason why my business has grown to the level it has."
Regina Momgaudas
Owner | Bacco Farms

What would 5x more customers do for your dispensary?

If you're a growth-minded dispensary looking to boost revenue then we should talk. Chances are your losing out on customers & revenue to your competitors in your local area. We want to help win it back.

They did it with Terrayn, so can you.

Unlike most cannabis marketing companies, we only sell solutions that are proven to put more money in your cash register. No BS, no fluff. Straight local marketing performance & ROI.

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