Increase in Calls
Increase in Website Clicks
Increase in Direction Requests
In January 2020, Bacco Farms was struggling. Sales in their dispensary were slow, foot traffic was nonexistent, and, though they didn’t know it at the time, a global pandemic was right around the corner.
When we found Bacco, we knew that our HyperLocal Platform could be the catalyst Regina & her team needed to turn things around. After analyzing their data, our team determined that most of their revenue generation issues were being caused by their lack of local online visibility. They were virtually invisible online. If you were standing in the Bacco Farms parking lot and used your phone to search for a dispensary in your area, you would find their competitors before you found them...from their own parking lot!
This was resulting in the loss of hundreds of customers and thousands in local revenue everyday. Something had to change.
When we started our HyperLocal campaign with Bacco in February 2020, we had a few simple goals that, if achieved, we knew would have a massive impact on the business. The goals were to increase their local exposure and track those increases by comparing YoY sales data.
Despite battling COVID, Bacco saw a dramatic increase in their online presence & exposure. The results in the first month were astronomical - Bacco Farms' searches soared from 7,497 to 57,227 - a 396% increase.
As both branded & discovery search numbers continued to soar through March, so did the rest of the meaningful metrics like Clicks to Call, Clicks to their website, and Clicks for Directions to their location. In that first month, calls increased by 286%, website clicks increased by 227%, and direction requests exploded by 196%.
These metrics continued to grow over the course of the year leading to Regina and her team at Bacco Farms to successfully grow revenue from $10,000 a month to doing well over $200,000+ per month. In December alone, they hit five separate all time highs.
Key Actions Explained
If you're a growth-minded dispensary looking to boost revenue then we should talk. Chances are your losing out on customers & revenue to your competitors in your local area. We want to help win it back.
Let our team of experts dive into your dispensary and walk you through how you can take your business to the nezt level.