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Cinder

Short Term Growth with Long Term Impact

Dispensary

Cinder

Location

New Mexico + Washington

Size

Four Locations

Med or Rec

Rec

-

Increase in Calls

86%

Increase in Website Clicks

7%

Increase in Direction Requests

Cannabis retailers in New Mexico face many of the same challenges as more mature markets, including restrictive marketing regulations, and are operating in one of the most saturated markets per capita in the entire industry. Competition to acquire new customers is intense.

“When we opened our Albequerque store, we struggled to cut through the noise of all the different dispensaries around us,” explained Keegan McClung, Marketing Director for Cinder dispensaries.

Terrayn’s HyperLocal SEO service is focused on ranking for high-value online searches, converting via clicks, acquiring new customers and increasing transaction counts. Conversions have primarily come in the form of clicks for directions, leading to in-store purchases. But online sales are booming in general and the cannabis industry is no different. The results from our campaign with Cinder showcased the opportunity for dispensaries to convert sales directly from their website.

“Within one month of working with Terrayn, our online sales doubled and our Google rankings shot through the roof.” said McClung. The initial boost in transactions and revenue proves the ROI, but the impact will continue to grow over time.

Key Actions Explained

  • Directions – The number of times users request driving directions to a business’s location from a Google Business Profile.
  • Calls – The number of times users click on a phone number to call the business from a Google Business Profile.
  • Clicks – The number of times users click on the link to visit the business’s website from a Google Business Profile.
  • Searches – The number of times the business’s Google Business Profile was shown to users in search results.

When we opened our Albequerque store, we struggled to cut through the noise of all the different dispensaries around us. Within one month of working with Terrayn, our online sales doubled and our Google rankings shot through the roof.

Keegan McClung

Marketing Director

Imagine if your dispensaries were generating 313% more revenue.

If you’re a growth-minded dispensary looking to boost revenue then we should talk. Chances are your losing out on customers & revenue to your competitors in your local area. We want to help win it back.

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