# Terrayn Dispensary Marketing > Fueling Retail Cannabis --- ## Pages - [Main Nav Service Page v2](https://www.terrayn.com/main-nav-service-page-v2/): Cannabis Dispensary Inventory & Integration Solutions Dispensary Inventory Solutions That Save You Money The green rush is over. Winning local... - [Dispensary Digital Sales System Lander](https://www.terrayn.com/dispensary-digital-sales-system-lander/): Book A Call Below DISCLAIMER: If your dispensary operation isn’t above $30k/month please do not book a call. Your call... - [Form Submission Redirect](https://www.terrayn.com/thanks/): Thanks, we look forward to talking with you soon. We’ve helped hundreds of dispensaries grow their revenue with our fractional... - [Dispensary Digital Sales System Video](https://www.terrayn.com/dispensary-digital-sales-system-video/): Dispensary Owners... We’ll Build You a Digital Sales Machine That Brings in New Customers Consistently Guaranteed No retainers. No BS.... - [Dispensary SEO](https://www.terrayn.com/dispensary-seo/): Dispensary Local SEO How you can outrank competitors & drive more local sales. We’ve launched nearly 700 (661 & counting... - [Organic SEO](https://www.terrayn.com/dispensary-marketing-agency-services/seo/): Expert Dispensary SEO Services to Grow Your Cannabis & Marijuana Business In today’s digital-first world, establishing a strong online presence... - [Get In Touch](https://www.terrayn.com/get-in-touch/): Fill out the form & we will get in touch. We’ve helped hundreds of dispensaries grow their revenue with our... - [Dispensary Local SEO](https://www.terrayn.com/dispensary-local-seo/): Dispensary Local SEO How you can outrank competitors & drive more local sales for your dispensaries. 0 + Campaigns launched... - [Dispensary Marketing Content Library](https://www.terrayn.com/dispensary-marketing-content-library/): Dispensary Marketing Content Library We’ve created this content library based on our experiences partnering with nearly 700 legal retail locations... - [Dispensary Marketing Playbook](https://www.terrayn.com/dispensary-marketing-playbook/): The Ultimate Dispensary Marketing Playbook Download Our Dispensary Marketing Playbook Now Download Now Talk With Our Team - [Home v 1](https://www.terrayn.com/): We are a Cannabis Digital Marketing Agency that Provides ROI Generating Digital Marketing Services To Cannabis Dispensaries Our partners love... - [Certified SpringBig Partners](https://www.terrayn.com/partnerships/springbig-certified/): Certified SpringBig Partner Rewards & Loyalty Management for Dispensaries We’re a collection of former dispensary marketing managers, retail operations leaders... - [Content Creation](https://www.terrayn.com/dispensary-marketing-agency-services/copywriting/): Drive Dispensary Growth with Creative CBD & Cannabis Content Writing Services In the dynamic landscape of dispensary marketing, crafting compelling... - [Reputation Management](https://www.terrayn.com/dispensary-marketing-agency-services/review-management/): Dispensary Online Reputation Management Solutions Elevate Your Dispensary’s Image and Online Reputation In today’s fiercely competitive cannabis industry, using dispensary... - [eCommerce Optimization](https://www.terrayn.com/dispensary-marketing-agency-services/ecommerce/): Drive Success with Advanced Cannabis Ecommerce Digital Marketing Service In the rapidly evolving world of online cannabis retail, optimizing your... - [Website Development](https://www.terrayn.com/dispensary-marketing-agency-services/web-design/): Professional Dispensary Web Design Solutions In the fast-paced and ever-evolving cannabis industry, the importance of user-friendly cannabis website design cannot... - [Loyalty Program Management](https://www.terrayn.com/dispensary-marketing-agency-services/loyalty/): Dispensary Loyalty Program Management Services Uncover a strategic edge in a competitive market through personalized loyalty solutions. Elevate customer retention... - [HyperLocal & Local SEO](https://www.terrayn.com/hyperlocal-seo/): Effective Hyperlocal SEO Strategies for Your Business Leverage your digital footprint to the max! Drive exposure and clicks, then turn... - [Cannabis Dispensary Marketing Agency](https://www.terrayn.com/cannabis-dispensary-marketing-agency/): Cannabis Marketing & Consulting Get the most out of your marketing budget and run your cannabis retail shop like never... - [Pricing](https://www.terrayn.com/pricing/): HyperLocal Pricing Packages Transparent Pricing for Dispensary Marketing Services Monthly Yearly LITE $500 HyperLocal GBP & Maps Optimization Local Footprint... - [Contact](https://www.terrayn.com/contact/): Contact Terrayn Get in Touch with Us We love to hear from our clients, partners, and current network but if... - [Careers](https://www.terrayn.com/careers/): We are Always Looking for The Right People Explore Exciting Career Opportunities with Us If you consider yourself an “A... - [Partnerships](https://www.terrayn.com/partnerships/): Partnerships At Terrayn, we are always looking to build transformative partnerships that can help our clients and our team. We... - [Terms & Conditions](https://www.terrayn.com/terms-conditions/): Website Terms and Conditions Terms & Conditions –The Statement of Work/Proposal document shall be referred to as the Agreement. 1.... - [FAQ](https://www.terrayn.com/faq/): Frequently Asked Questions FAQ: Everything You Need to Know We are always happy to help but it may be quicker... - [About](https://www.terrayn.com/about/): About Terrayn Here at Terrayn, our core values aren’t just some fluffy words we threw up on our website. Our... - [Earnings Disclaimer](https://www.terrayn.com/earnings-disclaimer/): Understanding Our Earnings Disclaimer Terrayn Web Site Agreement – The Terrayn Web Site (the “Site”) is an online information service... - [Strategy Session](https://www.terrayn.com/strategy-session/): Book A Strategy Session With Our Team Looking for some help marketing a dispensary? Our process starts with a free... - [Home](https://www.terrayn.com/home/): Grow Your Local Business How many customers are looking for the services you offer and finding your competition instead of... - [Dispensary Marketing Service](https://www.terrayn.com/dispensary-marketing-agency-services/): Boost Your Cannabis Brand with Dispensary & CBD Marketing Services Digital Marketing for Dispensaries & Brands In the competitive cannabis... - [Privacy Policy](https://www.terrayn.com/privacy-policy/): Privacy and Data Protection Policy Privacy Policy –This privacy policy has been compiled to better serve those who are concerned... --- ## Posts - [Inventory Management in 2025: Real Solutions for Modern Problems](https://www.terrayn.com/inventory-management-in-2025-real-solutions-for-modern-problems/): Cannabis Inventory Management in 2025: Solving Dispensary Inventory Issues with Confidence The cannabis industry is evolving faster than ever, and... - [How to win at Cannabis Marketing in 2025](https://www.terrayn.com/cannabis-marketing/): Winning at Cannabis Marketing in 2025: SEO, Content, and In-Store Solutions The cannabis industry in 2025 demands a comprehensive approach... - [Google Business Profile Suspension For Dispensaries Checklist](https://www.terrayn.com/google-business-profile-suspension-for-dispensaries/): TBD GBP Suspension Content - [How to Develop an Effective Dispensary Website](https://www.terrayn.com/dispensary-websites/): Building a Power Cannabis Retail Website A dispensary’s online presence serves as its digital storefront, introducing customers to your brand... - [420 Ideas For Dispensaries - Use 4/20 Celebrations To Grow Sales](https://www.terrayn.com/420-marketing-ideas/): Areas Covered Here’s The List of Ideas We’ve Thrown Together – I’d just skim these and see if any hit.... - [Use Cannabis SEO Services to Dominate Local Search Results](https://www.terrayn.com/use-cannabis-seo-services-to-dominate-local-search-results/): As the cannabis industry continues to grow, competition among dispensaries is becoming fierce. If you own a cannabis dispensary, you... - [Why Dispensaries Need a Specialized Canna Marketing Agency](https://www.terrayn.com/why-dispensaries-need-a-specialized-canna-marketing-agency/): Effective marketing is crucial to your dispensary’s success! With the rapid expansion of the industry, weed dispensaries need more than... - [Why Google Business Profile Is A Dispensary's Biggest Asset](https://www.terrayn.com/why-your-google-business-profile-is-your-biggest-asset/): Why Your Google Business Profile Is Your Most Valuable Asset Influenced Sales $ 0 MM+ Dispensary Campaigns Launched 0 +... - [Creating Memorable Experiences to Drive Dispensary Growth](https://www.terrayn.com/customer-experience-dispensary/): How Creating Positive Customer Experiences Can Lead To More Sales So here’s the deal, from the consumer perspective, there are... - [Cannabis Dispensary Marketing: How to Write the Best SEO Blogs](https://www.terrayn.com/seo-blogs-in-dispensary-marketing/): https://youtu. be/A_q8x6V6G2U In the ever-evolving landscape of cannabis dispensary marketing, standing out from your competition is essential. One of the... - [Maximizing Conversions: The Importance of Product-focused Blog Posts for Your Cannabis Dispensary](https://www.terrayn.com/importance-of-product-focused-blog-posts-for-your-cannabis-dispensary/): https://www. youtube. com/watch? v=H6Gc1MkGrCg In today’s digital landscape, the success of your cannabis dispensary heavily relies on your ability to... - [How to Increase Dispensary Sales with LocalBusiness Schema](https://www.terrayn.com/increase-dispensary-sales-with-schema/): Table of Contents: Understanding LocalBusiness Schema The Impact of LocalBusiness Schema on Local SEO How LocalBusiness Schema Can Increase Dispensary... - [How To Increase Dispensary Sales With Shop By Category and Brand Options](https://www.terrayn.com/increase-dispensary-sales-easy-online-shopping-options/): https://www. youtube. com/watch? v=4naOpBwYkEc In the fast-evolving world of cannabis retail, creating an exceptional customer experience is paramount. One of... - [Increase Dispensary Revenue Using Recapture Campaigns](https://www.terrayn.com/dispensary-loyalty-marketing/): Recapture Campaigns to Increase Dispensary Revenue In the competitive landscape of retail dispensaries, effective marketing strategies are crucial for standing... - [Boost SEO with Community-Inspired Content](https://www.terrayn.com/boost-seo-community-content-tips/): In today’s digital landscape, the importance of creating community-inspired content for SEO cannot be overstated. Businesses that focus on this... - [Unlocking the Power of FAQ Schema for Dispensaries](https://www.terrayn.com/faq-schema-for-dispensaries/): https://www. youtube. com/watch? v=fQoJKOUUM_8 Hey there, dispensary owners and marketers! If you’re looking for fresh, fun ways to stand out... - [Boost Dispensary Sales: Optimize eCommerce for Real Results!](https://www.terrayn.com/dispensary-ecommerce-optimization/): Boost Your Dispensary Sales: Mastering Cannabis eCommerce Optimization for Menus and Brand Pages In the rapidly evolving cannabis industry, staying... - [Marketing for Dispensaries: Tailored Offers Boost Revenue](https://www.terrayn.com/marketing-for-dispensaries/): Boost Your Revenue Now! Mastering Customer Engagement Through Tailored Offerings In today’s competitive landscape of marketing for dispensaries, cultivating customer... - [Using an Event Calendar To Maximize Your Dispensary's Reach](https://www.terrayn.com/using-an-event-calendar-to-maximize-your-dispensarys-reach/): Using a digital calendar to promote cannabis events In the competitive world of cannabis dispensaries, finding innovative ways to promote... - [Effective Marketing Ideas: 19 Ways to Grow Your Dispensary](https://www.terrayn.com/dispensary-marketing-ideas-for-business-growth/): Effective Marketing Ideas: 19+ Ways to Grow Your Dispensary Dispensary Campaigns Launched 0 + Doing Marketing For Local Retail Dispensaries... - [Cannabis SEO Strategies Every Dispensary Needs for Growth](https://www.terrayn.com/cannabis-seo-strategy-for-dispensary/): Watch The Video Explainer Below Why this SEO strategy is important for dispensaries: In today’s digital age, where online presence... - [How to Increase Dispensary Sales with Cannabis Education](https://www.terrayn.com/how-to-increase-dispensary-sales-with-cannabis-education/): How to Increase Dispensary Sales with Cannabis Education If you’re trying to figure out how to increase dispensary sales, consider... - [Mastering Google Reviews for Your Dispensary Success](https://www.terrayn.com/dispensary-google-reviews/): The Role of Customer Reviews in Dispensary Marketing Success In the digital age, customer reviews wield unparalleled influence, shaping the... - [Get the Most Out of Dispensary Point of Sale Software](https://www.terrayn.com/dispensary-point-of-sale-optimization/): Power of Point of Sale: Point of Truth for Dispensary Data The heart of cannabis retail operations is in the... - [Boost Customer Lifetime Value for Cannabis Dispensaries](https://www.terrayn.com/cannabis-customer-lifetime-value/): Increasing Lifetime Value of Dispensary Customers: Strategies and Benefits At the crossroads of innovation and regulation within the cannabis industry,... - [Revolutionizing Dispensary Experiences with Cannabis Education](https://www.terrayn.com/dispensary-customer-education/): Dispensary Marketing Strategies: Leverage Customer Education The evolving landscape of cannabis science plays a pivotal role in reshaping how customers... - [Professional Budtender Training Program](https://www.terrayn.com/budtender-training/): Elevate Cross Selling and Upselling with Effective Budtender Training Mastering the art of cross-selling and upselling is essential for dispensaries... - [Effective Cannabis Dispensary Advertising Strategies](https://www.terrayn.com/dispensary-advertising-reference-guide/): A Reference Guide to Advertising Your Cannabis Dispensary Effective advertising is often a difficult strategy for dispensaries to invest in... - [Local Market Research Guide for Cannabis Dispensaries](https://www.terrayn.com/cannabis-market-research/): Cannabis Market Research Guide for Local Dispensaries The cannabis industry requires more than just passion; it demands strategic foresight and... - [5 Tips for Marketing Your Dispensary Online](https://www.terrayn.com/dispensary-online-marketing-best-practices/): Mastering Cannabis Dispensary Marketing Strategies Establishing a strong online presence is essential for the success of any dispensary. This article... - [SEO Best Practices for Dispensaries](https://www.terrayn.com/dispensary-seo-best-practices/): SEO Best Practices for Cannabis Dispensaries: A Quick Reference Guide Success in the cannabis retail industry hinges on several things,... - [Local Dispensary Marketing Strategies](https://www.terrayn.com/local-marketing-strategies-for-dispensaries/): Connect with Cannabis Customers in Your Area Localized marketing is a powerful tool for dispensaries looking to connect with their... - [Proven Tips to Enhance Your Dispensary Brand](https://www.terrayn.com/dispensary-branding/): 5 Tips for Effective Cannabis Dispensary Branding In an increasingly crowded dispensary market, the key to standing out lies in... - [How to Hire Dispensary Marketing Support](https://www.terrayn.com/cannabis-marketing-help-for-dispensaries/): Hiring Success in Cannabis Marketing Hiring the right people to run your cannabis marketing strategy can make all the difference... - [Crafting a Powerful Cannabis Dispensary Marketing Strategy](https://www.terrayn.com/dispensary-marketing-strategies/): Mastering Cannabis Dispensary Marketing Strategies The following is a comprehensive guide designed to provide actionable insights and proven strategies for... - [Strategies for Cannabis Dispensary Loyalty Programs](https://www.terrayn.com/cannabis-dispensary-loyalty-program-strategies/): Goals and Strategies for Cannabis Dispensary Loyalty Programs Dispensary loyalty programs play a crucial role in fostering long-term relationships with... - [Unlocking Cannabis Business Insights with GA4](https://www.terrayn.com/cannabis-data-analytics/): Unleashing the Power of Cannabis Data Analytics: GA4 The world of cannabis retail is evolving at a rapid pace, and... - [Unlocking Success - The Ultimate Guide to Dispensary Website Optimization](https://www.terrayn.com/dispensary-website-optimization/): In the ever-evolving landscape of the cannabis industry, where competition is fierce and regulations are stringent, dispensary owners find themselves... - [How to Write Blogs For SEO](https://www.terrayn.com/how-to-write-blogs-for-seo/): If you’ve arrived here, you’re probably wondering: Do I need a blog for my business? The answer is yes! In... - [How To Get Your Metrc API Key](https://www.terrayn.com/how-to-get-your-metrc-api-key/): Finding or Generating Your Metrc API Key 1. Navigate to your state’s Metrc dashboard and login. Typical Metrc login URLs... - [The Ultimate Guide to Dispensary Loyalty Programs](https://www.terrayn.com/the-ultimate-guide-to-dispensary-loyalty-programs/): In the dynamic landscape of cannabis retail, loyalty programs emerge as a cornerstone for long-term success. Beyond mere transactions, they... - [Dispensary KPIs & Metrics](https://www.terrayn.com/dispensary-kpis-metrics/): What are cannabis dispensary KPIs? Cannabis dispensary KPIs (Key Performance Indicators) are measurable metrics that track the overall performance and... - [The Evolution of Cannabis eCommerce Marketplaces](https://www.terrayn.com/cannabis-ecommerce-marketplaces/): The Unique and Accelerated Journey of Cannabis eCommerce The cannabis industry in the US is intricate and difficult to unravel.... - [Holiday Marketing Tips for Dispensaries](https://www.terrayn.com/holiday-marketing-tips-for-dispensaries/): The holiday season is an excellent opportunity for cannabis dispensaries to engage with customers and boost sales. In a recent... - [Unlocking the Power of SEO Content](https://www.terrayn.com/unlocking-the-power-of-seo-content-our-small-business-growth-guide/): Are you a small business owner looking to expand your online reach and attract more customers? Welcome to Terrayn’s ultimate... - [Social Media for Cannabis Companies](https://www.terrayn.com/social-media-for-cannabis-companies/): Cannabis Social Media Marketing A how-to guide market your local dispensary and cannabis brand through social media platforms. If you’ve... - [Why Clicks Actually Matter](https://www.terrayn.com/why-clicks-actually-matter/): Measuring success is an important piece of consistently running successful marketing campaigns. Digital marketing can level the playing field for... - [8 Steps to Success in Dispensary Marketing](https://www.terrayn.com/steps-to-success-in-dispensary-marketing/): Marketing for dispensaries is difficult. We know that. You fight regulations that prevent you from using tactics and channels most... - [Best Types of Dispensary Software](https://www.terrayn.com/best-dispensary-software/): Dispensary Tech Stack Overview Are you wondering what makes a good tech stack for dispensaries? The list below lays out... - [3 Things You’re Doing Wrong on Your Dispensary’s GBP](https://www.terrayn.com/gmb-tips/): 3 Things You’re Probably Doing Wrong on Your Dispensary’s Google My Business Profile Most cannabis execs talk for hours about... - [Digital Dispensary Advertising Laws - 5 Tips for Success](https://www.terrayn.com/can-dispensaries-advertise-on-google/): Dispensary Digital Marketing – What are the Rules? 5 Tips to Maximize your Online Presence (Legally) Establishing your dispensary undoubtedly... - [Effective Ways to Increase Your Dispensary's AOV](https://www.terrayn.com/how-to-increase-your-dispensarys-aov/): How To Increase Your Dispensary’s AOV: 7 Actionable Ways To Boost Your Profits Steadily boosting your profits is easier said... - [10 Ways To Make Your Dispensary Stand Out](https://www.terrayn.com/how-to-make-your-dispensary-stand-out/): How To Make Your Dispensary Stand Out: 5 Things You Can Do You’re running a dispensary and you’re not sure... --- # # Detailed Content ## Pages - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://www.terrayn.com/main-nav-service-page-v2/ Cannabis Dispensary Inventory & Integration Solutions Dispensary Inventory Solutions That Save You Money The green rush is over. Winning local cannabis markets takes a well-thought-out, multi-channel approach. We partner with growth-minded dispensary operators across North America, helping them implement digital marketing strategies that drive sales. Let's Connect Our partners love what we do 4. 7 ⭐⭐⭐⭐⭐ 72 Reviews We help sophisticated dispensary operators win the digital battleground. The green rush is over. Winning local cannabis markets takes a well-thought-out, multi-channel approach. We partner with growth-minded dispensary operators across North America, helping them implement digital marketing strategies that drive sales. How We Can Help Get Started A digital marketing playbook that works for dispensaries We all know dispensary marketing is different and loaded with nuance. As the OGs in the cannabis digital marketing space, we've been fortunate to work with hundreds of dispensaries across all the major markets. We've used this experience to curate a playbook of digital marketing strategies proven to work for dispensaries. Book A Strategy Session Download Our Playbook --- - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://www.terrayn.com/dispensary-digital-sales-system-lander/ Book A Call Below DISCLAIMER: If your dispensary operation isn't above $30k/month please do not book a call. Your call will be automatically cancelled if you're below $30k/m. Our services have worked for dispensaries everywhere --- - Published: 2025-04-24 - Modified: 2025-05-01 - URL: https://www.terrayn.com/thanks/ Thanks, we look forward to talking with you soon. We’ve helped hundreds of dispensaries grow their revenue with our fractional digital marketing services and look forward to learning more about your dispensary operation in the near future. --- - Published: 2025-04-23 - Modified: 2025-06-04 - URL: https://www.terrayn.com/dispensary-digital-sales-system-video/ Dispensary Owners... We'll Build You a Digital Sales Machine That Brings in New Customers Consistently Guaranteed No retainers. No BS. Just a complete Digital customer acquisition system done-for-you in 3–6 months and fully owned by you. Watch To Learn More. https://youtu. be/9NtIZls-gkQ See If Your Dispensary Is A Fit Our services have worked for dispensaries everywhere --- - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://www.terrayn.com/dispensary-seo/ Dispensary Local SEO How you can outrank competitors & drive more local sales. We've launched nearly 700 (661 & counting as of Feb. 2025) local SEO campaigns for dispensaries. Use this article to learn from our successes and failures. Please Note: Terrayn, Co. doesn't have any salespeople. Please enjoy the value of this article without the fear of being bombarded with sales pitches and offers. On This Page *Terrayn, Co. doesn't have any salespeople. Please enjoy the value of this article without the fear of being bombarded with sales pitches and offers. We love helping dispensaries and if you hit any snags implementing the strategies and tactics in this article don't hesitate to get in touch with us. Does your dispensary's local SEO suck? Let's find out . Is your dispensary suffering from the following symptoms: Not being found online or lack of local exposure? Competitors showing up before you in Google & Apple Maps? Not enough local foot traffic or online orders? Wasted marketing spend with no tangible ROI? If any of these sound familiar, your local digital presence is probably not optimal. This article will give you actionable strategies and tactics you can execute on today to improve your dispensary's local digital performance. Table of Contents Why local SEO can make or break your success. Not only are these issues frustrating, but they also dramatically affect the profitability and the long-term viability of your dispensary. Luckily, we know how to solve your problem, have helped fix it for... --- - Published: 2025-02-27 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/seo/ Expert Dispensary SEO Services to Grow Your Cannabis & Marijuana Business In today’s digital-first world, establishing a strong online presence is not just beneficial; it’s essential for success, especially in the highly competitive cannabis industry. Terrayn is your premier partner in navigating the complex landscape of digital marketing with our specialized Dispensary SEO services. Our expert team combines deep industry knowledge with cutting-edge SEO techniques to elevate your dispensary's visibility, drive targeted traffic, and ultimately, increase your sales. Table of Contents What is SEO for dispensaries? In the competitive world of cannabis retail, standing out online is crucial. Here's where Dispensary SEO from Terrayn comes in. Dispensary SEO is the strategic optimization of your dispensary's website and online presence to rank higher in search engine results pages (SERPs) for relevant searches. This means potential customers searching for "best dispensaries near me" or "cannabis products for pain relief" are more likely to discover your dispensary. Effective Dispensary SEO goes beyond just ranking high. It involves crafting informative content that educates and builds trust with your audience. Search Engine Optimization (SEO) for dispensaries is the process of increasing your online visibility and attracting more qualified leads through organic search results on platforms like Google. By implementing strategic SEO tactics, you can ensure your dispensary website ranks higher for relevant search terms used by potential customers in your area. This can significantly increase organic traffic, brand awareness, and ultimately, sales. Dispensary SEO Guide Getting started with Dispensary SEO can feel overwhelming. Terrayn's Dispensary... --- - Published: 2025-02-06 - Modified: 2025-05-01 - URL: https://www.terrayn.com/get-in-touch/ Fill out the form & we will get in touch. We’ve helped hundreds of dispensaries grow their revenue with our fractional digital marketing services. .  Due to the customization of our offering, we can only take on a select number of new dispensary partners each quarter. If you’re serious about scaling your dispensary’s online presence, fill out the form below. If we’re a good match, we’ll set up a time to discuss your unique challenges and map out a real strategy. No generic demo & sales pitch. Get expert insights into your dispensary's marketing potential. Learn what’s working (and not working) in your market. See if partnering with Terrayn is the right move for you. --- - Published: 2025-02-03 - Modified: 2025-02-27 - URL: https://www.terrayn.com/dispensary-local-seo/ Dispensary Local SEO How you can outrank competitors & drive more local sales for your dispensaries. 0 + Campaigns launched Please Note: Terrayn, Co. doesn't have any salespeople. Please enjoy the value of this article without the fear of being bombarded with sales pitches and offers. On This Page This article will walk you through some of the exact tactics we’ve used to help hundreds of dispensaries dominate their local markets. No fluff, no sales pitch. Just real, actionable strategies you can implement immediately. Let's get started. Does your dispensary's local SEO suck? Let's find out . Is your dispensary suffering from the following symptoms: Not being found online or lack of local exposure? Competitors showing up before you in Google & Apple Maps? Not enough local foot traffic or online orders? Wasted marketing spend with no tangible ROI? If any of these sound familiar, your local digital presence is probably not optimal. This article will give you actionable strategies and tactics you can execute on today to improve your dispensary's local digital performance. Table of Contents Why local SEO can make or break your success. Not only are these issues frustrating, but they also dramatically affect the profitability and the long-term viability of your dispensary. Luckily, we know how to solve your problem, have helped fix it for 100s of dispensaries, and are willing to share. Cannabis customers are local customers. When someone searches for a dispensary near them, they’re often ready to buy right now. These terms get... --- - Published: 2025-01-30 - Modified: 2025-02-05 - URL: https://www.terrayn.com/dispensary-marketing-content-library/ Dispensary Marketing Content Library We've created this content library based on our experiences partnering with nearly 700 legal retail locations across the US, Canada, & Puerto Rico. Bookmark this page for future use, as we will continually update it as we release new strategies & tactics we learn from our fleet of partners. Our Most Popular Reads For Growing Your Dispensary 19 Ways To Grow Your DispensaryThe most important digital asset for your dispensary... Dispensary SEO 5 Tips for Marketing Your Dispensary Online Dispensary SEO Best Practices Unlocking The Power of SEO Content Dispensary Marketing Services Cannabis SEO Strategy FAQ Schema For Dispensaries Using Local Business Schema To Increase Dispensary Sales Dispensary eCommerce Dispensary Ecommerce Optimization Increase Dispensary Sales Using Recapture Campaigns Coming Soon Dispensary Content Creation How To Write Blogs For SEO Boost SEO with Community Inspired Content 5 Benefits of Blogs For Dispensary SEO Dispensary Digital Ads Coming Soon Dispensary Websites Website Optimization Guide How To Build a Effective Dispensary Website Web Design For Dispensaries How To Increase Sales With Shop By Category and Brand Options List Item Dispensary Marketing & Operations Using an Event Calendar To Maximize Your Dispensary's Reach Tailored Offers For Dispensaries Social Media For Cannabis Dispensary Customer Loyalty & Communications Coming Soon Dispensary Social Media Website Optimization Guide How To Build a Effective Dispensary Website Web Design For Dispensaries How To Increase Sales With Shop By Category and Brand Options List Item Other Helpful Dispensary Topics Using an Event Calendar To Maximize Your Dispensary's... --- - Published: 2024-07-17 - Modified: 2024-11-11 - URL: https://www.terrayn.com/dispensary-marketing-playbook/ The Ultimate Dispensary Marketing Playbook Download Our Dispensary Marketing Playbook Now Download Now Talk With Our Team --- - Published: 2024-06-03 - Modified: 2025-06-09 - URL: https://www.terrayn.com/ We are a Cannabis Digital Marketing Agency that Provides ROI Generating Digital Marketing Services To Cannabis Dispensaries Our partners love what we do 4. 7⭐⭐⭐⭐⭐72 Reviews HyperLocal Organic SEO Content Marketing eComm & Menu Optimization Web Dev Reputation Management SMS & Loyalty Management Let's Connect Schedule your free strategy session today 661+ dispensary marketing campaigns launched Our partners love what we do 4. 7⭐⭐⭐⭐⭐72 Reviews We help sophisticated dispensary operators win the digital battleground. The green rush is over. Winning local cannabis markets takes a well-thought-out, multi-channel approach. We partner with growth-minded dispensary operators across North America, helping them implement digital marketing strategies that drive sales. How We Can Help Get Started Influenced Sales $ 0 MM+ Campaigns 0 https://youtu. be/iAGm4El8_M4? si=Gj0Uhhbt4CGE6ylv&t=140 A digital marketing playbook that works for dispensaries We all know dispensary marketing is different and loaded with nuance. As the OGs in the cannabis digital marketing space, we've been fortunate to work with hundreds of dispensaries across all the major markets. We've used this experience to curate a playbook of digital marketing strategies proven to work for dispensaries. Book A Strategy Session Download Our Playbook How we grow dispensaries online Our playbook has worked for dispensaries everywhere How a multi-faceted approach put From The Earth on top. “My Terrayn team is a dream. They are constantly finding ways to improve our sites and bring new recommendations to the table. ” See Full Case Study TRUE PARTNERS. Terrayn does a phenomenal job and always goes above and beyond... --- - Published: 2024-03-07 - Modified: 2024-11-07 - URL: https://www.terrayn.com/partnerships/springbig-certified/ Certified SpringBig Partner Rewards & Loyalty Management for Dispensaries We're a collection of former dispensary marketing managers, retail operations leaders and digital marketing experts that have brought our experience together to create the most leveraged moves for dispensary operators. Partnering with SpringBig came naturally as we've supported many of our hundreds of dispensary clients within the platform and are always expanding our knowledge and skills to better serve our customers. We were the first to complete certification upon the launch of SpringBig's new initiative and have multiple team members who have completed or are in the process of training. Book a Free Consultation with the Experts Our SpringBig Management Process We begin with a free consultation and fit our services to your wants and needs. The foundation of a successful loyalty program lies in its design. At Terrayn, we go beyond generic approaches, crafting loyalty programs tailored to your dispensary’s unique identity and customer preferences. From points-based systems to tiered rewards, our strategic design ensures that your loyalty program aligns seamlessly with your brand, encouraging repeat business and enhancing customer satisfaction. We leverage the SpringBig platform with features like autoconnects that allow us to create a consistent customer journey. Plus we help implement tactics outside of the plafotm, including campaigns to help you generate more membership in your dispensary rewards program. We're a certified partner with SpringBig but ultimately we're a cannabis digital marketing agency so our approach to customer loyalty is as a key part of a larger strategy.... --- - Published: 2024-02-06 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/copywriting/ Drive Dispensary Growth with Creative CBD & Cannabis Content Writing Services In the dynamic landscape of dispensary marketing, crafting compelling and engaging content isn’t just an option; it’s a necessity for brand visibility and customer connection. Terrayn stands as your creative cannabis content writer, offering specialized services to illuminate your brand’s narrative, captivate your audience, and leave a lasting impact in the crowded digital space. Book Free Strategy Session Why High-Quality Cannabis Content is Key to Your Business Success In a competitive market like cannabis, a high-quality cannabis content writer will set your dispensary apart. Terrayn’s effective dispensary content writing services ensure your brand message resonates with your target audience. From SEO-optimized blogs to compelling product descriptions, our cannabis content writing services will enhance your brand's visibility and trustworthiness, leading to increased customer engagement, loyalty, and sales. High-quality content from Terrayn also helps establish your dispensary as an authority in a heavily regulated industry. The Impact of Professional Content Writing on Your Cannabis Business Professional content writing from Terrayn will transform your cannabis business by creating a strong digital presence. Our skilled cannabis content writers know how to highlight your unique selling points, drive traffic, and increase conversions. Plus, our cannabis content writing services always maintain compliance with industry regulations, which builds trust, both with customers and search engines. Whether it's CBD content writing services, dispensary content writing services, or any other professionally-written cannabis content– with Terrayn, your brand voice will be consistent and compelling across all platforms. Why Choose... --- - Published: 2024-02-05 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/review-management/ Dispensary Online Reputation Management Solutions Elevate Your Dispensary's Image and Online Reputation In today’s fiercely competitive cannabis industry, using dispensary review management to shape a positive online reputation is not just advantageous; it’s imperative for success. Terrayn is your trusted partner in navigating the intricate world of digital marketing with our specialized dispensary review management services. Our expert team combines profound industry knowledge with cutting-edge strategies to enhance your dispensary’s image, earn glowing reviews, and effectively respond to customer feedback. Book A Free Strategy Session Why Choose Terrayn for Dispensary Review Management? Choosing Terrayn for dispensary review management ensures your dispensary excels in cultivating a positive online presence. Our specialized approach integrates deep cannabis industry insight with innovative strategies to manage and enhance your dispensary's reviews across digital platforms. With Terrayn, dispensary owners gain access to expert techniques that not only monitor and respond to reviews effectively but also drive customer engagement and trust. Our dedicated focus on dispensary review management translates into improved online reputation, customer loyalty, and ultimately, increased sales, making Terrayn the ideal partner for any dispensary aiming to stand out in a competitive market. Unrivaled Cannabis Industry Insight At Terrayn, we take pride in our in-depth understanding of the cannabis market. Our team is made up of not only reputation management experts but also specialists deeply entrenched in the cannabis industry. This unique blend of expertise allows us to tailor our dispensary review management strategies precisely to your market, ensuring your dispensary builds a stellar online... --- - Published: 2024-02-05 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/ecommerce/ Drive Success with Advanced Cannabis Ecommerce Digital Marketing Service In the rapidly evolving world of online cannabis retail, optimizing your eCommerce platform isn't just advantageous; it's essential for staying ahead of the competition. Terrayn is your dedicated partner in navigating the intricacies of digital retail through our specialized Cannabis eCommerce Optimization services. Our expert team combines deep industry knowledge with cutting-edge strategies to enhance your online shopping experience, drive conversions, and maximize revenue for your cannabis business. Book Free Strategy Session Overview of Cannabis eCommerce The Importance of Effective eCommerce Solutions for Cannabis Businesses Effective eCommerce solutions are crucial for cannabis businesses aiming to succeed in the competitive online market. A well-designed cannabis eCommerce digital marketing service helps attract new customers, retain loyal ones, and ensures a seamless shopping experience that complies with regulations. Optimizing your eCommerce store can significantly boost your visibility, ultimately leading to higher sales and a stronger brand presence. How Digital Marketing Services Enhance Cannabis eCommerce Stores Digital marketing services for cannabis eCommerce stores provide essential tools to drive traffic and increase conversions. By utilizing SEO, targeted ads, and tailored content, cannabis eCommerce digital marketing services create a more engaging experience for customers. These techniques help businesses reach the right audience and stand out, resulting in better brand recognition and increased revenue. Get Your Free Cannabis eCommerce Strategy Session Why Choose Terrayn to Optimize Your Cannabis eCommerce? Proven Experience in Retail At Terrayn, we boast a wealth of experience in cannabis retail, giving us a unique... --- - Published: 2024-02-01 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/web-design/ Professional Dispensary Web Design Solutions In the fast-paced and ever-evolving cannabis industry, the importance of user-friendly cannabis website design cannot be overstated. For dispensary owners, your website serves as the cornerstone of your digital identity—not merely a digital brochure, but a dynamic digital storefront that showcases your products to potential customers around the clock. With the unique challenges and opportunities in the cannabis market, investing in specialized cannabis web design and development is crucial for standing out and attracting the right audience. Book Free Strategy Session Terrayn is the Cannabis Web Design Agency You Can Trust Terrayn understands the intricacies of the cannabis industry and the specific needs of dispensary owners. As your trusted partner in digital excellence, we specialize in creating bespoke cannabis web design and development solutions that do more than just impress visually. Our goal is to craft exceptional online experiences that captivate your target audience, foster meaningful engagement, and, most importantly, drive sales and propel your dispensary forward. Fusion of Form and Function Our approach to cannabis web design and development focuses on blending aesthetics with functionality, ensuring that your website not only reflects the unique ethos of your brand but is also optimized for ease of use, speed, and SEO. By integrating the latest design trends with a deep understanding of the cannabis consumer's journey, we create websites that are both informative and intuitive, encouraging exploration and interaction. Customizable Cannabis Website Solutions From detailed product pages that showcase your inventory in the best light to... --- - Published: 2024-01-29 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/loyalty/ Dispensary Loyalty Program Management Services Uncover a strategic edge in a competitive market through personalized loyalty solutions. Elevate customer retention effortlessly with tailored loyalty initiatives designed to increase repeat business and average order value. Explore the future of dispensary loyalty program management with Terrayn – your key to enhanced customer engagement and lasting connections. Book Free Strategy Session Introduction to Loyalty Programs A dispensary loyalty program is a powerful tool that can help cannabis businesses build long-term relationships with customers. By rewarding repeat customers with points, discounts, or exclusive offers, dispensaries can boost customer retention and increase sales. Whether you're offering incentives for frequent purchases or creating special perks for loyal members, a well-structured loyalty program keeps customers coming back and strengthens brand loyalty. Benefits of Loyalty Programs for Dispensaries Implementing a loyalty program can significantly enhance a dispensary’s success. Dispensary loyalty marketing encourages repeat business, increases customer lifetime value, and differentiates your dispensary from competitors. Customers are more likely to return if they know they’re earning rewards, making loyalty programs an effective way to boost revenue and deepen customer engagement. Moreover, these programs provide valuable insights into customer preferences, helping you fine-tune your offerings. Implementing a Loyalty Program Creating a successful dispensary loyalty program requires careful planning and execution. You’ll need to define clear reward structures, integrate the program with your point-of-sale system, and ensure it’s easy for customers to join and use. A well-designed program should offer appealing incentives, whether it’s discounts, special access to products, or exclusive... --- - Published: 2024-01-24 - Modified: 2025-02-07 - URL: https://www.terrayn.com/hyperlocal-seo/ Effective Hyperlocal SEO Strategies for Your Business Leverage your digital footprint to the max! Drive exposure and clicks, then turn digital traffic into new customers. With our local customer acquisition strategy, you'll be able to focus on delivering quality service to each new customer, building a loyal local customer base and setting you up to thrive for years to come! Book Free Strategy Session Brief Overview of Hyperlocal SEOHyperlocal SEO is a specialized digital marketing strategy that focuses on optimizing a business’s online presence for a narrowly defined geographical area. For dispensaries, this means appearing in "near me" searches, map results, and local directories, helping you reach customers actively searching for cannabis products in your area. With Terrayn's hyperlocal SEO services, your dispensary can build stronger local connections and attract highly relevant customers. Why Hyperlocal SEO MattersIn a crowded cannabis market, standing out locally is crucial. Hyperlocal SEO ensures your dispensary is front and center when potential customers search for products or services nearby. From capturing foot traffic to improving online visibility, a focused approach to hyperlocal SEO can significantly boost sales. At Terrayn, we provide hyperlocal SEO services that connect you with your local audience, ensuring your dispensary becomes the go-to choice in your area. Features & Benefits of HyperLocal SEOHyperlocal SEO focuses on targeting potential customers within a specific geographical area, ensuring your dispensary stands out in local search results. By optimizing for "near me" searches and leveraging tools like Google My Business, hyperlocal SEO drives more foot... --- - Published: 2024-01-18 - Modified: 2024-01-18 - URL: https://www.terrayn.com/cannabis-dispensary-marketing-agency/ Cannabis Marketing & Consulting Get the most out of your marketing budget and run your cannabis retail shop like never before with Terrayn's complete suite of services from our experienced cannabis marketing team. Plus, leverage your data to stay ahead of the market with our business intelligence software, combining your point of sale and local market data. https://youtube. com/watch? v=g6oJxJUyLk0? feature=sharedhttps://youtube. com/watch? v=kP1Ys82Xm-Q? feature=sharedhttps://youtube. com/watch? v=WPLx1B7-zTU? feature=shared Match Our Solutions With Your Needs HyperLocal SEO Dispensary Software Dispensary Consulting HyperLocal SEO: Dispensary Customer Acquisition Get the most out of your marketing budget and run your dispensary like never before. Drive more exposure, traffic, and customers to your dispensary by simply being easy to find online. We’ll help you get discovered for the right searches — the ones that lead directly to purchases! Get More Customers HyperPerfomance: Dispensary Business Intelligence Software HyperPerformance is a suite of business intelligence software for dispensaries. Combining data from your point of sale with market data from local menus and sources like Google, you are able to see the whole picture. Empower your team to make informed decisions with access to the right data for each role. Demo Dispensary Software Win in Weed: Dispensary Marketing & Operations Consulting Cannabis markets are maturing quicker than ever. Success is no longer guaranteed just by getting into the weed retail game. The “green rush” is over. Leverage our team of industry experts as the one-stop shop to get more customers, more revenue, and more profits. Make More Money. Real... --- - Published: 2023-11-25 - Modified: 2024-11-07 - URL: https://www.terrayn.com/pricing/ HyperLocal Pricing Packages Transparent Pricing for Dispensary Marketing Services Monthly Yearly LITE $500 HyperLocal GBP & Maps Optimization Local Footprint Optimization GBP Profile Suspension Assurance TALK WITH SALES Start by trying our service for 90 days risk free. (+$250/mo) PRO (MOST POPULAR) $1,500 Lite + Location Page Optimization Local Content Creation Local Authority Building Photo Optimization GBP & Website FAQs TALK WITH SALES Start by trying our service for 90 days risk free. (+$250/mo) ELITE $3,500 Pro + GBP Events & Posts 1,000+ Word Blog Posts (2/mo) Full Website Optimization Reputation Management UX & Conversion Optimization Brand & Product Optimization TALK WITH SALES Start by trying our service for 90 days risk free. (+$250/mo) LITE $5,100 15% Off HyperLocal GBP & Maps Optimization Local Footprint Optimization GBP Profile Suspension Assurance TALK WITH SALES Start by trying our service for 90 days risk free. (+$250/mo) PRO (MOST POPULAR) $14,400 20% Off Lite + Location Page Optimization Local Content Creation Local Authority Building Photo Optimization GBP & Website FAQs TALK WITH SALES Start by trying our service for 90 days risk free. (+$250/mo) ELITE $31,500 25% Off Pro + GBP Events & Posts 1,000+ Word Blog Posts (2/mo) Full Website Optimization Reputation Management UX & Conversion Optimization Brand & Product Optimization TALK WITH SALES Start by trying our service for 90 days risk free. (+$250/mo) Need Something More Customized? Our solutions are avaiable a la carte or as add ons to a current package at any time. Got questions? Just ask! TALK... --- - Published: 2023-11-22 - Modified: 2024-11-07 - URL: https://www.terrayn.com/contact/ Contact Terrayn Get in Touch with Us We love to hear from our clients, partners, and current network but if we haven't gotten a chance to connect yet, please fill out the form below or shoot us an email! Come See Us Terrayn, Co. 606 Liberty Ave Suite 300 Pittsburgh, PA 15222 EMAIL US 24/7 office@terrayn. com CALL ANYTIME BETWEEN 9 - 5 MST (412) 844-5353 NEED HELP FROM OUR TEAM? Leave a message at our support desk. --- - Published: 2023-11-22 - Modified: 2024-08-16 - URL: https://www.terrayn.com/careers/ We are Always Looking for The Right People Explore Exciting Career Opportunities with Us If you consider yourself an "A player" and think you have what it takes to work at Terrayn, reach out today! A small but mighty and tight-knit team While we are a small team, we are mighty. We work together in a tight-knit and communicative manner that allows us to knock it out of the park for our clients. Competitive Salary Growth Opportunities Team Activities Health Benefits Work From Home Much More Work hard, play hard. We like our team to live a fulfilling life. We encourage our team members to work hard and play harder. We do our best to support this by providing a suite of benefits. Open Positions Don't see a position that is a good fit? No worries, send us your cover letter & resume anyways—we're always looking for great talent! Please direct inquiries to: hiring@terrayn. com --- - Published: 2023-11-22 - Modified: 2024-10-25 - URL: https://www.terrayn.com/partnerships/ Partnerships At Terrayn, we are always looking to build transformative partnerships that can help our clients and our team. We currently have partnerships and integrations with leading cannabis and digital marketing platforms listed below. If you'd like to collaborate please fill out the form below and we will be in touch as soon as possible. Get in Touch SpringBig Dutchie Agency Analytics Google Want to know about our new SpringBig Certification? Click here! Interested in Pursuing Partnership with Us? When you join our tribe, you become a part of a team fully invested in your success. We stop at nothing to provide our partners with the best experience and ROI possible. We win when our clients win. Learn About Terrayn or Fill Out the Form Below --- - Published: 2023-11-22 - Modified: 2024-10-25 - URL: https://www.terrayn.com/terms-conditions/ Website Terms and Conditions Terms & Conditions -The Statement of Work/Proposal document shall be referred to as the Agreement. 1. Payment. Client will pay Company the payment amount stated in the Agreement for the Services throughout the Term of the Agreement. The payment date (“Payment Date”) for this Agreement will be the same as the Effective Date. All monthly payments are due on the Payment Date of each successive month throughout the Term (defined below). Client will pay a late fee of five percent (5%), compounded monthly, for any amount unpaid ten (10) days after the payment due date. Client will also pay interest on the unpaid amount at one and one-half percent (1. 5%) per month or maximum rate permitted by law. If client elects to pay via credit card or ACH, payments will be automatically switched to auto pay after first paid invoice. 2. Responsibilities of Client for Onboarding Each Location. In order for Terrayn to successfully provide the services, at time of onboarding of a location Client must provide the following information for that location: (a) name, phone number and email address for the primary contact, (b) address, phone number and business hours, (c) edit level access to Google Analytics and Google Search Console, (d) access to the website including username and password, (e) links to the business social media accounts, and (f) full access to Google My Business. In addition, in order for Terrayn to provide accurate analytics for Client, Terrayn also needs access to the... --- - Published: 2023-11-22 - Modified: 2024-09-05 - URL: https://www.terrayn.com/faq/ Frequently Asked Questions FAQ: Everything You Need to Know We are always happy to help but it may be quicker to find your answer in our FAQs. Can't find what you're looking for? No worries, reach out to us here. What exactly is HyperLocal marketing? HyperLocal marketing is a form of digital marketing that targets the local, motivated buyers in your neighborhood. This is not social media marketing or pay-per-click advertising. Our solutions use a combination of local and geo-based tactics (local SEO, website optimization, Google My Business updates, etc. ) to ensure the buyers in your area find you. How can you guarantee results? There's no way to 100% guarantee we'll drive the right traffic on our first go, although we've got the experience and track record to prove that's exactly what we've done for the vast majority of campaigns. The only guarantee we can 100% offer is that we'll continue to work on your campaign, diving into more research of your local market and implementing new strategies and tactics until we get it right: as if it was our own business on the line. We won't quit until we get the results you hired us for. Do you work with companies nationwide? We work with companies all over the USA. We are selective about which dispensaries we choose to partner with. To see if you qualify, please use the buttons on this page to apply. Do you work with companies internationally? Yes, as of now, we only work... --- - Published: 2023-11-22 - Modified: 2024-08-16 - URL: https://www.terrayn.com/about/ About Terrayn Here at Terrayn, our core values aren't just some fluffy words we threw up on our website. Our team is comprised of high-level individuals who live by these core competencies day in and day out. No exceptions. Core Values We Live, Work, and Play by Impact Transformational Selfless Relentless Team Vital few over the trivial many. We only make impactful actions – focus and discipline set us and our clients free. Work with us. Under promise, over-deliver. We create transformational experiences for our clients and breed “raving fans” because we’re competent, confident, and humble operators who deliver real value. Work with us. The Mission, the Team, and Me. We have the courage to be selfless and understand the value of choosing others over oneself. Work with us. Whatever it takes. Between what’s legal and moral, we’ll do whatever it takes to win for our clients. Work with us. The strength of the wolf is the pack and the pack is the wolf. We live and die as a team. We cover each other’s backs. Work with us. A small but mighty and tight-knit team While we are a small team, we are mighty. We work together in a tight-knit and communicative manner that allows us to knock it out of the park for our clients. Want to join the team? Explore a career at Terrayn. We Offer Easy Solutions For Real Pain Points HyperLocal Customer Acquisition Retail Software Retail Consulting HyperLocal Customer Acquisition Get the most out of... --- - Published: 2023-11-22 - Modified: 2024-08-16 - URL: https://www.terrayn.com/earnings-disclaimer/ Understanding Our Earnings Disclaimer Terrayn Web Site Agreement - The Terrayn Web Site (the “Site”) is an online information service provided by Terrayn (“Terrayn“), subject to your compliance with the terms and conditions set forth below. Please read this document carefully before accessing or using the site. By accessing or using the site, you agree to be bound by the terms and conditions set forth below. If you do not wish to be bound by these terms and conditions, you may not access or use the site. Terrayn may modify this agreement at any time and such modifications shall be effective immediately upon posting of the modified agreement on the site. You agree to review the agreement periodically to be aware of such modifications and your continued access or use of the site shall be deemed your conclusive acceptance of the modified agreement. 1. Copyright, Licenses and Idea Submissions. The entire contents of the Site are protected by international copyright and trademark laws. The owner of the copyrights and trademarks are Terrayn, its affiliates or other third party licencors. You may not modify, copy, reproduce, republish, upload, post, transmit, or distribute, in any manner, the material on the site, including text, graphics, code and/or software. You may print and download portions of material from the different areas of the site solely for your own non-commercial use provided that you agree not to change or delete any copyright or proprietary notices from the materials. You agree to grant to Terrayn a... --- - Published: 2023-11-21 - Modified: 2024-08-29 - URL: https://www.terrayn.com/strategy-session/ Book A Strategy Session With Our Team Looking for some help marketing a dispensary? Our process starts with a free strategy session where we learn as much as we can about your dispensary and your challenges. From there, we take an in-depth look at your current digital presence & performance and stratgeize some ways we can help drive additional traffic and sales. --- - Published: 2023-11-21 - Modified: 2025-02-13 - URL: https://www.terrayn.com/home/ Grow Your Local Business How many customers are looking for the services you offer and finding your competition instead of you? Be found by local customers who are ready to make a purchase and lean on our team to help solve your most complex marketing challenges. Free Strategy Session Free Strategy Session Earn New Customers Online and Grow Your Business HyperLocal is the cornerstone of our business, our core competency, and our highest value offering because it is the most impactful tactic to help a local business grow. New challenges continue to face our customers so we continue to help solve them, growing our toolkit along the way. Customer Acquisition Managing Reviews Marketing Campaigns Competitive Analysis Customer Acquisition Views and clicks are only valuable to your business if they are from people who are in your area and ready to buy. Get found online by local customers actively searching for the solutions you have to offer with our HyperLocal customer acquisition strategy. Get More Customers Earning and Managing Reviews Getting customers to leave reviews for their positive experiences is hard enough, don’t let those opportunities go to waste! Track your business’s performance and engage with your biggest fans by responding to reviews. Manage Your Reviews Marketing Campaigns Get the most out of your marketing budget and run your business like never before with data-driven insights and targeted marketing campaigns. Use strategic content to be found and build your local authority. Repurpose content to run integrated campaigns to reach new and... --- - Published: 2023-11-21 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-agency-services/ Boost Your Cannabis Brand with Dispensary & CBD Marketing Services Digital Marketing for Dispensaries & Brands In the competitive cannabis industry, achieving a tangible return on investment for your cannabis marketing efforts is paramount. At Terrayn, our team is made up of former dispensary marketing managers, operational leaders, and seasoned digital marketing experts. As a leading cannabis marketing agency, we specialize in delivering ROI-driven cannabis marketing solutions tailored specifically for dispensaries. Book a Free Consultation with the Experts Difficulties for Cannabis Businesses Lacking Industry-Specific Marketing Cannabis businesses face unique challenges when they lack dispensary marketing services tailored to the industry. Strict regulations, advertising restrictions, and ever-changing consumer demands make traditional marketing approaches ineffective. Without industry-specific cannabis digital marketing services like those offered by Terrayn, businesses struggle to build brand awareness, retain customers, and compete in an increasingly crowded market. Specialized cannabis marketing services and strategies ensure compliance while maximizing reach and customer engagement. Why Choose Our Cannabis Digital Marketing Service Terrayn’s cannabis marketing services are specifically designed to meet the needs of dispensaries. We offer a comprehensive suite of dispensary digital marketing services that include SEO, Google My Business optimization, and targeted content—all compliant with industry regulations. Our data-driven strategies help your business grow, attract high-value customers, and increase retention. With Terrayn, you’ll benefit from personalized service that delivers measurable results. Our Approach to Cannabis Marketing Our approach to dispensary marketing services is focused on delivering results through data-driven strategies. We optimize every aspect of your online presence, from SEO... --- - Published: 2023-11-21 - Modified: 2024-11-07 - URL: https://www.terrayn.com/privacy-policy/ Privacy and Data Protection Policy Privacy Policy -This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. What personal information do we collect from the people that visit our blog, website or app? When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience. When do we collect information? We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site. How do we use your information? We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:• To send periodic emails regarding your order or other products and services. • To follow up with them after correspondence (live chat, email or phone inquiries)How do we protect your information? Our website is scanned on... --- --- ## Posts - Published: 2025-06-05 - Modified: 2025-06-10 - URL: https://www.terrayn.com/inventory-management-in-2025-real-solutions-for-modern-problems/ - Categories: Cannabis, Retail Operations, Tech Stack, Training & Education - Tags: budtender training programs, cannabis compliance support, cannabis inventory adjustment reasons, cannabis inventory audit, cannabis inventory management, cannabis inventory SOPs, cannabis retail consulting, cannabis retail strategy, cannabis staff training, daily cycle count system, dispensary compliance training, dispensary e-commerce integration, dispensary inventory accuracy, dispensary inventory issues, dispensary inventory solutions, dispensary operations, how to fix cannabis inventory, inventory and compliance cannabis, inventory management solutions, inventory shrink prevention, metrc inventory integration, multi-location dispensary inventory, POS inventory syncing, staff accountability systems, Terrayn cannabis services, Terrayn inventory solutions Cannabis Inventory Management in 2025: Solving Dispensary Inventory Issues with ConfidenceThe cannabis industry is evolving faster than ever, and in 2025, dispensary owners and operators are feeling the pressure. Between shifting regulations, e-commerce expansion, and increasingly complex point-of-sale integrations, keeping cannabis inventory accurate is more than a task—it's a constant battle. At Terrayn, we specialize in delivering powerful inventory management solutions that address today's biggest cannabis inventory challenges head-on. Whether you're battling inaccurate counts, compliance audits, or constant cannabis inventory adjustment reasons, this guide dives deep into the key inventory problems and how to solve them. Why Inventory Management is Crucial in 2025In 2025, inventory management has shifted from being an operational tools to becoming the heartbeat of successful cannabis retailers. With compliance guidelines tightening, e-commerce dominating traffic, and customer expectations at an all-time high, your cannabis inventory management system is no longer a backend afterthought—it's your front line for retention, regulation, and revenue. Retailers not only face product diversity and evolving consumer behavior, but also state-mandated tracking protocols, POS limitations, and cannabis inventory adjustment reasons that require daily oversight. Missteps can lead to compliance violations, massive financial penalties, and loss of licenses. Yet the real threat? Poor dispensary inventory management will lose you customers who now expect Amazon-level speed and accuracy. Growing Reliance on E-Commerce PlatformsThe cannabis industry has rapidly matured, and e-commerce platforms are now driving the majority of consumer interaction. With more customers browsing online menus and placing orders for pickup or delivery, dispensaries must ensure their... --- - Published: 2025-05-08 - Modified: 2025-05-15 - URL: https://www.terrayn.com/cannabis-marketing/ - Categories: Cannabis, Dispensary Marketing - Tags: cannabis blog writing, cannabis brand visibility, cannabis content writing, cannabis customer engagement, cannabis digital growth, cannabis loyalty programs, cannabis marketing, cannabis SEO, content marketing for dispensaries, digital marketing for dispensaries, dispensary content strategy, dispensary marketing, dispensary SEO strategy, local SEO for dispensaries, SEO for cannabis brands Winning at Cannabis Marketing in 2025: SEO, Content, and In-Store Solutions The cannabis industry in 2025 demands a comprehensive approach to dispensary marketing “one that combines effective SEO, targeted content marketing, and impactful in-store solutions”. Whether you're looking to boost foot traffic or dominate digital spaces, combining smart SEO with customer engagement strategies will help your dispensary thrive in a competitive market. At Terrayn, we’re leading the charge by helping dispensaries and cannabis brands achieve growth with a digital-first mindset. This isn’t about relying solely on paid ads; it’s about harnessing the power of organic SEO and content marketing to drive traffic, engagement, and ultimately, sales. Pairing this with dynamic deal structures and in store solutions will pave the way to success in 2025. We know that today’s cannabis consumers are digitally savvy; they're searching for dispensaries, comparing products, reading reviews, and engaging with brands online before they ever step foot in a store. That’s why we don’t just focus on getting you seen; we focus on building a digital ecosystem paired with in store solutions that keeps customers coming back. From keyword-optimized blog content to geo-targeted landing pages, loyalty integrations, and real-time customer engagement tools, our strategy is built to position your dispensary as the go-to source in your market. We combine data-driven SEO with storytelling and branded content that resonates—so you don’t just get traffic, you get trust and retention. Let’s Elevate Your Cannabis Marketing Strategy! What Is Cannabis Marketing in 2025? In 2025, cannabis marketing is more... --- - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://www.terrayn.com/google-business-profile-suspension-for-dispensaries/ - Categories: Dispensary Marketing TBD GBP Suspension Content --- - Published: 2025-02-10 - Modified: 2025-02-13 - URL: https://www.terrayn.com/dispensary-websites/ - Categories: Cannabis, Dispensary Marketing, Tech Stack - Tags: Cannabis Building a Power Cannabis Retail Website A dispensary's online presence serves as its digital storefront, introducing customers to your brand and products. As the heartbeat of the digital space, a well-crafted website is not just a necessity, it’s critical for success. In this comprehensive guide, we will embark on a journey through the key components that make a dispensary website effective, from branding and compliance to the seamless integration of eCommerce solutions. Whether you're establishing a new online presence or seeking to enhance an existing one, our insights will empower you to navigate the intricate terrain of creating a website that not only complies with regulations but also captivates and converts visitors into loyal customers. Key Components of a Dispensary Website In the digital realm, where first impressions are often formed in mere seconds, the key components of your dispensary website play a pivotal role in shaping the user experience. Let's dissect the fundamental elements that contribute to an effective and engaging online presence. Choosing a Good Name Selecting the right name for your dispensary is a critical step in building your brand. A memorable, unique, and relevant name sets the tone for your business and makes it easier for customers to find you online. When crafting your cannabis dispensary web design strategy, ensure the name aligns with your brand identity and resonates with your target audience. A strong name boosts recognition and drives traffic to your site. Secure Your Website Domain Your domain name is your online address, and... --- - Published: 2025-01-22 - Modified: 2025-02-10 - URL: https://www.terrayn.com/420-marketing-ideas/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Areas Covered Here's The List of Ideas We've Thrown Together - I'd just skim these and see if any hit. Leveraging 4/20 to boost your cannabis brand’s visibility requires strategic planning and execution. Collaborating with local dispensaries to highlight exclusive deals and promotions can attract more customers and support community businesses. Here are some effective strategies to consider: 1. Optimize Your Online Presence Before 420 Local SEO: Ensure your dispensary appears prominently in local searches by optimizing your Google Business Profile and incorporating relevant keywords like “4/20 deals” and “cannabis events. ” Website Updates: Create dedicated landing pages highlighting your 4/20 promotions, events, and special product offerings to attract and inform visitors. 2. Engage Customers Through Social Media Interactive Campaigns: Run contests or polls related to 4/20 themes to encourage user participation and increase brand engagement. Influencer Collaborations: Partner with local influencers to expand your reach and lend credibility to your promotions. 3. Host Special Events Educational Workshops: Offer sessions on topics like cannabis cultivation or responsible consumption to position your brand as a knowledgeable resource. Community Activities: Organize events such as “cannabis and creativity” workshops or “bud and barbecue” cookouts to foster community engagement. 4. Implement Loyalty Programs Exclusive Offers: Provide special discounts or early access to new products for loyalty program members during the 4/20 period. Point Multipliers: Encourage higher spending by offering double loyalty points on purchases made around 4/20. 5. Collaborate with Local Businesses Cross-Promotions: Partner with local restaurants, yoga studios, or art galleries to create... --- - Published: 2024-10-15 - Modified: 2024-10-15 - URL: https://www.terrayn.com/use-cannabis-seo-services-to-dominate-local-search-results/ - Categories: Dispensary Marketing, SEO As the cannabis industry continues to grow, competition among dispensaries is becoming fierce. If you own a cannabis dispensary, you know how vital it is to stand out in search results when potential customers look for local cannabis businesses. That’s where cannabis SEO services come into play. Optimizing your dispensary’s website for local searches is the key to driving traffic and boosting sales. How? Keep reading to find out! In this blog, we’ll explore the top cannabis SEO services you need to implement to dominate local search results and establish your dispensary as a go-to in your community. The best way to bring new customers into your dispensary is to ensure that you appear in local search results with SEO. What is Cannabis SEO? Cannabis SEO (Search Engine Optimization) is a set of strategies designed to improve your dispensary’s website visibility on search engines like Google. By optimizing for relevant keywords and local search terms, cannabis SEO services help your business appear in front of potential customers searching for dispensaries in their area. When executed correctly, dispensary local SEO strategies can significantly increase your online visibility, drive more traffic to your website, and boost your sales. However, cannabis SEO has its challenges. Due to strict advertising regulations, cannabis businesses often find themselves limited in how they can promote their products. This is why working with cannabis SEO experts like Terrayn is critical. We provide a sustainable, long-term strategy for increasing your online presence without relying on paid advertising. Why Dispensary... --- - Published: 2024-08-28 - Modified: 2024-11-07 - URL: https://www.terrayn.com/why-dispensaries-need-a-specialized-canna-marketing-agency/ - Categories: Cannabis, Dispensary Marketing Effective marketing is crucial to your dispensary’s success! With the rapid expansion of the industry, weed dispensaries need more than just a basic marketing plan. You need a specialized cannabis marketing agency that understands the nuances and regulations of the cannabis sector. In this blog, we'll explore why partnering with a cannabis-specific marketing agency like Terrayn will make all the difference in growing your dispensary and reaching your target audience. Old-fashioned marketing strategies just don’t cut it in the digital age, especially in the highly regulated cannabis industry. The Complexities of Dispensary Marketing Marketing cannabis products is far more complex than promoting other consumer goods. From strict advertising regulations to constantly shifting legal landscapes, your cannabis business faces unique challenges that require tailored solutions. Traditional advertising methods, such as Google Ads, Facebook Ads, and TV commercials, are heavily restricted or outright banned for cannabis-related businesses. This leaves dispensaries with fewer avenues to reach potential customers, making it essential to rely on specialized digital canna marketing strategies. Here are just a few of the complexities that dispensaries face when trying to market their products: Advertising Restrictions: Major platforms like Google and Facebook have strict policies prohibiting cannabis advertisements. A general marketing agency may not fully understand these restrictions or know how to navigate them effectively. Compliance with State and Local Laws: Canna marketing is regulated on a state-by-state basis, with laws varying significantly between jurisdictions. For example, what is allowed in California may not be permissible in Oregon or Michigan. Everyone... --- - Published: 2024-08-15 - Modified: 2024-11-11 - URL: https://www.terrayn.com/why-your-google-business-profile-is-your-biggest-asset/ - Categories: Dispensary Marketing Why Your Google Business Profile Is Your Most Valuable Asset Influenced Sales $ 0 MM+ Dispensary Campaigns Launched 0 + Being one of the longest-standing marketing service providers in the cannabis industry. We have seen a lot of different digital marketing strategies and tactics get their 15 minutes of fame, only to become background noise within a few months, or sometimes even weeks. However, with markets maturing and saturation at all-time highs, retail operators and marketing partners have had to continue turning over new stones looking for ways to innovate and keep their partners ahead of the competition. These competitive environments lead to questions like, “What is the best way to grow my dispensary online? ” " If you had to focus on one thing, what would you do? ” etc. The true answer to that and how to dominate online is to simply be the best dispensary in your area, both in-store and online. There is no hack or shortcut to outperforming your competitors online, but one thing is for certain: If you provide the customer a better experience in all areas of your business relative to your competition. Google and other search engines will reward you. That’s a boring answer we know, so we will indulge and give you what we think is the single most important digital area to focus on for cannabis operators along with a bunch of data to back it up. Before we dive in, let’s be clear. We have been preaching this since... --- - Published: 2024-06-27 - Modified: 2024-12-31 - URL: https://www.terrayn.com/customer-experience-dispensary/ - Categories: Dispensary Marketing How Creating Positive Customer Experiences Can Lead To More Sales So here’s the deal, from the consumer perspective, there are usually an almost unlimited number of dispensaries to choose from. People tend to buy from wherever they can get the best deal, and dispensaries are already in a constant battle of who has the best deals and who can bring their prices down the most without going bankrupt. Something else has to give on why consumers choose to go to one dispensary over another. As a cannabis consumer and dispensary visitor myself, I believe that it comes down to who you like. Which dispensary has the best, most personable budtenders that don’t scoff when you walk in the door, but are excited to help you? Who do you trust to answer your questions and make knowledgeable recommendations? Market Your People My recommendation is to host a Budtender Q&A Session where customers can ask all of the cannabis related questions that they might feel guilty taking the time to ask while they’re making their usual purchase of two joints. This can also provide an opportunity to build a relationship outside of cannabis on topics like music, sports, art, etc. Why Is This Important? Build Trust - 87% of customers expect sales professionals to serve as trusted advisors Foster Positive Experiences - 89% of customers will return if they have a positive customer service experience Personalize the Experience - 80% of customers are more likely to buy from a company if they... --- - Published: 2024-06-25 - Modified: 2024-12-30 - URL: https://www.terrayn.com/seo-blogs-in-dispensary-marketing/ - Categories: Dispensary Marketing https://youtu. be/A_q8x6V6G2UIn the ever-evolving landscape of cannabis dispensary marketing, standing out from your competition is essential. One of the most effective strategies for achieving this is through the creation of search engine optimized (SEO) blogs. The best cannabis SEO blogs not only boost your online visibility but also drive sales and establish your dispensary as a trusted source of information. In this comprehensive guide, I’ll guide you through the benefits of using cannabis SEO articles in your dispensary marketing plan. Keep reading to learn how to optimize your cannabis blogs for Google so that they can be found by your ideal paying customers! Stand out in today’s crowded dispensary marketing landscape by optimizing your cannabis blog! The Benefits of SEO Blogs in Dispensary Marketing Increased Online Visibility One of the biggest advantages of cannabis SEO blogs is the significant boost they provide to your online visibility. When potential customers search for cannabis-related information, the best cannabis SEO articles will appear at the top of search engine results pages (SERPs). That should be you! Increased visibility ensures that more people discover your dispensary, driving traffic to your website. Establishing Authority and Trust The best cannabis SEO blogs are consistently published, informative, and well-researched. Optimizing your blogs will help position your dispensary as an authority in the cannabis industry. Customers who see you sharing valuable insights are more likely to trust your brand, increasing loyalty and repeat business. Engaging and Educating Customers A cannabis blog provides an excellent platform to educate your... --- - Published: 2024-06-21 - Modified: 2024-11-07 - URL: https://www.terrayn.com/importance-of-product-focused-blog-posts-for-your-cannabis-dispensary/ - Categories: Dispensary Marketing https://www. youtube. com/watch? v=H6Gc1MkGrCgIn today's digital landscape, the success of your cannabis dispensary heavily relies on your ability to convert website visitors into loyal customers. There are many marketing ideas to help grow your dispensary, but one of the most effective ways to achieve this is through the strategic use of product-specific blog posts. These posts not only enhance your site's visibility but also build trust and authority, ultimately driving conversions. The Role of Content in Driving Conversions Content is the cornerstone of any successful online marketing strategy. High-quality content attracts visitors, engages them, and persuades them to take action. For cannabis dispensaries, creating informative and engaging product-specific blog posts can significantly increase conversion rates by addressing the specific needs and interests of potential customers. Why Product-focused Blog Posts Matter for Cannabis Dispensaries Cannabis dispensaries operate in a highly competitive and regulated market. Product-specific blog posts allow you to differentiate your offerings, educate consumers, and establish your brand as a trusted source of information. These posts provide detailed insights into your products, helping potential customers make informed purchasing decisions. Get Help Writing Blog Posts Today Understanding Website Conversions What are Website Conversions? Website conversions refer to the actions you want visitors to take on your site, such as making a purchase, signing up for a newsletter, or filling out a contact form. These actions are indicators of your site's effectiveness in turning visitors into customers. Key Metrics for Measuring Conversions in the Cannabis Industry Key metrics for measuring conversions include... --- - Published: 2024-06-21 - Modified: 2024-11-07 - URL: https://www.terrayn.com/increase-dispensary-sales-with-schema/ - Categories: Dispensary Marketing Table of Contents:Understanding LocalBusiness SchemaThe Impact of LocalBusiness Schema on Local SEOHow LocalBusiness Schema Can Increase Dispensary SalesImplementing LocalBusiness Schema for Your Cannabis DispensaryA Real-World Example of Boosting Sales with Schemahttps://youtu. be/oWKpkY892QE Understanding LocalBusiness Schema What is LocalBusiness Schema? LocalBusiness schema is a type of structured data markup that helps search engines understand the content on your website better. By providing detailed information about your cannabis dispensary, such as its name, address, phone number, and operating hours, LocalBusiness schema enables search engines to present this information prominently in search results. This visibility is crucial for local SEO, as it helps your dispensary stand out in local searches and attract more potential customers, and is one crucial step in how to increase dispensary sales. How Does LocalBusiness Schema Work? LocalBusiness schema works by adding a specific code to your website that search engines can read and understand. This code translates your business details into a format that search engines can use to generate rich snippets—enhanced search results that display additional information such as reviews, ratings, and images. These rich snippets make your listing more attractive and informative, increasing the likelihood of users clicking through to your website. Get Help With Schema Today The Impact of LocalBusiness Schema on Local SEO Enhancing Search Result Appearance One of the primary cannabis marketing benefits of LocalBusiness schema is the enhancement of your search result appearance, which is a great way to increase dispensary sales. Rich snippets generated by schema markup can include your dispensary's... --- - Published: 2024-06-21 - Modified: 2024-10-25 - URL: https://www.terrayn.com/increase-dispensary-sales-easy-online-shopping-options/ - Categories: Dispensary Marketing https://www. youtube. com/watch? v=4naOpBwYkEcIn the fast-evolving world of cannabis retail, creating an exceptional customer experience is paramount. One of the most effective ways to achieve this is by optimizing your dispensary location page with robust "Shop by Category" and "Shop by Brand" sections. These features not only enhance user navigation but also significantly impact your bottom line. Let's dive into why these sections are crucial and how they can transform your dispensary's online presence and increase dispensary sales. Streamlined Navigation for Enhanced Customer Experience When customers visit your dispensary's website, they seek a seamless and intuitive browsing experience. Having "Shop by Category" and "Shop by Brand" sections on your location page offers precisely that:Ease of UseCategorizing products into clear sections—such as flowers, edibles, concentrates, and topicals—helps customers find what they're looking for quickly. This user-friendly approach reduces the time and effort required to locate specific products, enhancing overall satisfaction. Personalized Shopping ExperienceCustomers often have brand preferences. By incorporating a "Shop by Brand" section, you cater to loyalists who seek specific brands. This personalization fosters a sense of familiarity and trust, encouraging repeat business. Boost Discoverability and Increase Dispensary Sales An organized website isn't just about aesthetics; it directly impacts your sales figures. Here's how:Increased Product Visibility: With products neatly sorted into categories, customers are more likely to explore a wider range of items. For instance, someone looking for edibles might also discover concentrates they hadn't considered before. This cross-category exploration can lead to increased sales. Highlighting Popular Brands: Featuring well-known... --- - Published: 2024-06-21 - Modified: 2024-11-07 - URL: https://www.terrayn.com/dispensary-loyalty-marketing/ - Categories: Dispensary Marketing, Loyalty Programs https://www. youtube. com/watch? v=Kbxgk1OOmOA Recapture Campaigns to Increase Dispensary Revenue In the competitive landscape of retail dispensaries, effective marketing strategies are crucial for standing out and driving revenue growth. One powerful strategy that can significantly boost your dispensary's bottom line is the use of recapture campaigns. These campaigns are designed to re-engage past customers, encouraging them to return and make repeat purchases. In this article, we'll explore how to create and use recapture campaigns to increase your dispensary revenue. Schedule Strategy Session What is a Recapture Campaign? A recapture campaign, also known as a re-engagement campaign, is a marketing strategy aimed at bringing back customers who have previously made purchases but have since become inactive. These campaigns utilize various communication channels, such as email, SMS, and social media, to remind customers of the value your dispensary offers and incentivize them to return. Why Recapture Campaigns are Important for Dispensaries Cost-Effective: Acquiring new customers is generally more expensive than retaining existing ones. Recapture campaigns help you maximize the lifetime value of your current customer base. Increased Customer Loyalty: By consistently engaging with past customers, you can build stronger relationships, fostering loyalty and repeat business. Boosted Revenue: Re-engaged customers are more likely to make larger purchases or try new products, directly contributing to your dispensary's revenue growth. Steps to Create an Effective Recapture Campaign 1. Segment Your Customer BaseStart by analyzing your customer database to identify inactive customers. Segment these customers based on their purchase history, preferences, and the duration since their... --- - Published: 2024-06-21 - Modified: 2024-12-31 - URL: https://www.terrayn.com/boost-seo-community-content-tips/ - Categories: Dispensary Marketing, SEO In today's digital landscape, the importance of creating community-inspired content for SEO cannot be overstated. Businesses that focus on this strategy enhance their search engine rankings and build genuine connections with their audience. Let's dive into why community-inspired content is so powerful, how it works, and how you can effectively implement it in your content strategy. Explanation: Why Community-Inspired Content Matters Creating content that resonates with your community is essential because it helps build a strong, genuine connection with your audience. When your content reflects local interests and values, people are more likely to engage with it, leading to higher interaction rates. This increased engagement not only brings more organic traffic to your site but also improves your search engine rankings. Search engines, like Google, prioritize content that users find valuable and engaging. Metrics such as time spent on a page, social shares, and comments signal to search engines that your content is worth promoting. Community-inspired content tends to excel in these areas because it speaks directly to the interests and needs of your audience. Why We Chose This Strategy Focusing on community-inspired content allows us to create a more personal and relatable experience for our audience. When people see that a business understands and values their local culture and concerns, they are more likely to trust and engage with that business. This approach fosters loyalty and encourages repeat visits, which are essential for sustainable growth. By aligning our content with what matters to the community, we can build stronger... --- - Published: 2024-06-20 - Modified: 2024-10-25 - URL: https://www.terrayn.com/faq-schema-for-dispensaries/ - Categories: Dispensary Marketing https://www. youtube. com/watch? v=fQoJKOUUM_8Hey there, dispensary owners and marketers! If you're looking for fresh, fun ways to stand out online and attract more customers, you've come to the right place. Today, we’re diving into the world of FAQ Schema—a super handy tool that can boost your website's SEO and make life easier for your customers. So grab a coffee (or your favorite herbal remedy) and let’s get started! What is FAQ Schema? Alright, let’s break it down. FAQ Schema is a type of structured data markup that you add to your website. Think of it as giving search engines a special map that highlights the questions and answers in your FAQ section. This helps search engines understand your content better and display it in a cool way in search results. When you use FAQ Schema, your FAQs can show up as rich snippets in search engine results pages (SERPs). These snippets are more eye-catching and informative, which means more people might click on your link. Pretty awesome, right? The Benefits of Including FAQs on Your Dispensary Website 1. Enhanced User ExperienceAnswer Common Questions: Your FAQ section is like a friendly customer service rep that’s available 24/7. It answers common questions and saves your team time. Build Trust: Clear, honest answers help build trust with your customers. People love transparency, especially when they're buying something new. 2. Improved SEO PerformanceGet Noticed: FAQ Schema can give your website a boost in search engine rankings, making it more likely that people will find... --- - Published: 2024-06-20 - Modified: 2024-11-05 - URL: https://www.terrayn.com/dispensary-ecommerce-optimization/ - Categories: Dispensary Marketing Boost Your Dispensary Sales: Mastering Cannabis eCommerce Optimization for Menus and Brand PagesIn the rapidly evolving cannabis industry, staying ahead of the competition requires innovative strategies and cutting-edge technology. One of the most effective ways to enhance your dispensary’s online presence and boost sales is through eCommerce optimization. By fine-tuning your online menus and brand pages, you can significantly improve the customer experience, increase conversions, and drive revenue growth! Join us as we explore how to optimize your dispensary’s eCommerce platform, focusing on popular menu services like Dutchie and Jane, and highlight the remarkable results you can achieve with effective eCommerce optimization. Ask Terrayn How! The Importance of eCommerce Optimization eCommerce optimization involves refining various aspects of your dispensary’s online store to improve user experience, increase traffic, and boost sales. For dispensaries, this means creating an intuitive, user-friendly, and informative online shopping experience. With more customers preferring to shop online for convenience and safety, especially post-pandemic, optimizing your eCommerce platform is crucial for staying competitive and meeting customer expectations. Optimizing Menus Using Dutchie, Jane, and More! Simplified Navigation A cluttered and confusing menu can deter customers from making purchases. Both Dutchie and Jane offer customizable versions of their menus that allow you to categorize products clearly and logically. Ensure that your products are grouped into intuitive categories such as flower, edibles, concentrates, and accessories. Use filters for potency, price, and brand to help customers find what they’re looking for quickly. Another benefit to categorizing correctly is more detailed reporting that... --- - Published: 2024-06-20 - Modified: 2024-08-16 - URL: https://www.terrayn.com/marketing-for-dispensaries/ - Categories: Dispensary Marketing Boost Your Revenue Now! Mastering Customer Engagement Through Tailored Offerings In today's competitive landscape of marketing for dispensaries, cultivating customer loyalty and retention is paramount. Tailored dispensary marketing ideas, such as personalizing customer experiences and purchases, not only strengthen the bond between dispensaries and their clientele but also create lasting impressions. By understanding each customer’s preferences and needs, dispensaries can craft meaningful experiences that resonate long after their visit, fostering loyalty and driving organic growth through positive word-of-mouth. Why Tailored Offers Matter in Dispensary Marketing Tailored products significantly enhance customer satisfaction and engagement, driving up average order values and reducing churn. According to Adobe, 89% of marketers report a positive ROI from personalization in their dispensary marketing campaigns, prompting dispensaries and other business to allocate up to one-third of their marketing budgets towards this strategy. Implementing Effective Strategies Implementing tailored experiences need not be complex or costly in the realm of dispensary marketing. Leveraging your point-of-sale system to analyze purchase histories provides insights into individual preferences. For instance, if a customer prefers indica vape cartridges, personalized notifications about new arrivals can drive immediate sales. This approach scales through SMS, email campaigns, and push notifications, ensuring targeted communication aligns with customer preferences. Segmenting customers into categories—frequent, infrequent, and first-time buyers—allows dispensaries to tailor outreach further. Analyzing purchase patterns enables proactive communication about relevant products, fostering immediate interest and boosting sales in your dispensary marketing efforts. Leveraging Technology for Enhanced Engagement In today's digital landscape of cannabis, technology integrates seamlessly into personalized... --- - Published: 2024-06-19 - Modified: 2024-10-25 - URL: https://www.terrayn.com/using-an-event-calendar-to-maximize-your-dispensarys-reach/ - Categories: Dispensary Marketing Using a digital calendar to promote cannabis events In the competitive world of cannabis dispensaries, finding innovative ways to promote your shop is crucial. Traditional advertising channels, like Google Ads, remain off-limits due to regulatory restrictions. However, there's a powerful tool at your disposal that can significantly boost your visibility and engagement: an event calendar. By leveraging an event calendar to promote deals, vendor days, and special promotional items, you can effectively draw attention to your dispensary and give customers a reason to visit your shop repeatedly. The Power of an Event Calendar & Cannabis Events An event calendar isn't just a static schedule of dates; it's a dynamic tool that can transform how you interact with your customers. Here’s how:Promote Special Cannabis Events and Dispensary DealsVendor Days: Feature special appearances from cannabis brands, providing customers with exclusive insights and experiences. Promotional Items: Highlight limited-time offers and exclusive merchandise that can attract a surge of visitors. Exclusive Deals: Use the calendar to showcase daily, weekly, or monthly deals, ensuring customers always have a reason to come back to your website. Enhanced Visibility Through Google IntegrationSync your cannabis events with Google Events: Many event calendar tools allow you to sync your events directly with Google Calendar. This ensures your promotions appear not only on your website but also in the personal calendars of your customers who opt-in. Boost Google Business Profile: By integrating your event calendar with your Google Business Profile, you can automatically display upcoming events and deals. This enhances... --- - Published: 2024-06-18 - Modified: 2025-04-03 - URL: https://www.terrayn.com/dispensary-marketing-ideas-for-business-growth/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Effective Marketing Ideas: 19+ Ways to Grow Your Dispensary Dispensary Campaigns Launched 0 + Doing Marketing For Local Retail Dispensaries Is Not For The Weak Or Faint Hearted Why read this? We wrote this to help the marketing teams at local dispensaries come up with ideas they could run with to grow their business on their own. We see you doing the impossible and wearing multiple hats every day and we wanted to help. So... If you're a... - dispensary owner, dispensary marketing manager, or actively working in any dispensary marketing role, or any role in a dispensary honestly, This might be helpful. But wait, Why listen to us? - We've helped more than 600 dispensaries launch marketing campaigns focused on increasing customer transactions and LTV. - We've hired some of the best and brightest minds who've actually run dispensaries in their previous lines of work to help our partners. - We've been through the weed industry cycles and seen a ton, a metric ass ton of stuff at this point in just about every market. - We've first-hand dealt with the regulatory challenges in marketing weed and cannabis, and the shadow bans, social media suspensions, Google Business Profile suspensions etc etc on and on. Enough about us. Keep scrolling and see if anything we share is helpful for you. Oh yeah, I almost forgot, here's how to get the most out of this list of marketing strategies for growing your cannabis dispensary. 1. Know Your Goal & Situation: Think... --- - Published: 2024-06-18 - Modified: 2025-02-12 - URL: https://www.terrayn.com/cannabis-seo-strategy-for-dispensary/ - Categories: Dispensary Marketing Watch The Video Explainer Below https://youtu. be/4Vdvumir0v4 Why this SEO strategy is important for dispensaries: In today's digital age, where online presence significantly influences consumer behavior, local businesses cannot afford to overlook the importance of Local Search Engine Optimization (SEO) revolving around maps rankings and maps exposure. Local SEO focuses on optimizing a business's online presence to attract more customers from relevant local searches. These searches occur on Google and other search engines, as well as through platforms like Google Maps. For local businesses, leveraging Local SEO and achieving high rankings on Google Maps can be game-changers for several reasons: 1. Increased Visibility When potential customers search for services or products "near me" or within a specific geographic area, businesses that rank high in these searches are more likely to be noticed. Google Maps prominently displays top-ranked local businesses, making them more visible to searchers. Increased visibility directly translates to higher foot traffic and more potential leads. 2. Enhanced Credibility and Trust Appearing at the top of local search results and on Google Maps enhances a business's credibility. Customers often associate top rankings with reliability and trustworthiness. Positive reviews and high ratings further boost this perception, encouraging more customers to choose your business over competitors. 3. Higher Conversion Rates Local searches often come with high intent. When users search for a specific product or service in their area, they are usually ready to make a purchase. By appearing in these searches, businesses can attract ready-to-buy customers, leading to higher conversion... --- - Published: 2024-02-27 - Modified: 2024-08-16 - URL: https://www.terrayn.com/how-to-increase-dispensary-sales-with-cannabis-education/ - Categories: Cannabis, Dispensary Marketing, Training & Education - Tags: Cannabis How to Increase Dispensary Sales with Cannabis Education If you’re trying to figure out how to increase dispensary sales, consider leaning into cannabis consumer education. Knowledge serves as the bedrock of a rewarding customer journey in any industry. An enlightening exploration of cannabis customer education within the retail sphere can not only build loyalty to your dispensary but also increase the lifetime value of a customer. Education quickly becomes a backbone within your dispensary marketing strategy. Strategic presentation of product information integrated with your visual merchandising, the power of digital communication, the significance of staff education, the wonders of the actual plant and the invaluable contributions of local experts that grow it can come together to create a unique and compelling customer journey that adds value to your cannabis retail operation. I. Strategic Product Information and Merchandising Informative Displays Craft engaging displays rich in product information, including cannabinoid profiles and usage recommendations, guiding customers to informed choices. Displays can include multiple consumption types for a single strain or desired effect. Cannabinoids or terpene profiles are great focal points for displays. Educational Signage Enhance displays with educational signage detailing cannabis strain information and alternate consumption methods is another great way to strategically increase dispensary sales. Utilize QR codes for deeper dives into product knowledge, connecting to your website, popular social media posts, and other digital educational content. Signage in your store should include information that will help a customer understand more about the product and give them a reason to make... --- - Published: 2024-02-27 - Modified: 2024-10-10 - URL: https://www.terrayn.com/dispensary-google-reviews/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis The Role of Customer Reviews in Dispensary Marketing Success In the digital age, customer reviews wield unparalleled influence, shaping the reputation of dispensaries and guiding consumers in their purchasing decisions. This article explores the pivotal role of customer reviews in dispensary marketing success. From how to get more dispensary reviews and understanding the impact of reviews on a dispensary's reputation to implementing strategies for cultivating positive feedback, discover how online reviews can be leveraged as a powerful tool in your marketing arsenal. I. The Impact of Customer Reviews on Dispensary Reputation Building Trust and Credibility: Customer reviews serve as a testament to the quality of products and services offered by dispensaries. Positive reviews contribute to building trust and credibility among potential customers, providing social proof that influences purchasing decisions. Dispensary Review/Reputation Management:In the digital landscape, maintaining a positive online reputation is paramount. This is especially true for your digital visibility, since Google prioritizes reviews and ratings when ranking your business. Dispensaries should actively monitor and manage their online reviews on platforms like Google, Yelp, and Leafly to increase engagement and impressions. Responding promptly and professionally to both positive and negative reviews demonstrates a commitment to customer satisfaction. II. How to Get More Dispensary Reviews Providing Exceptional Customer Service:The foundation of positive reviews lies in exceptional customer service. Train your staff to prioritize customer satisfaction, addressing inquiries, and concerns with professionalism and empathy. A positive in-store experience increases the likelihood of customers leaving favorable reviews. Encouraging Feedback through Digital Channels:Actively encourage... --- - Published: 2024-02-27 - Modified: 2024-11-07 - URL: https://www.terrayn.com/dispensary-point-of-sale-optimization/ - Categories: Cannabis, Dispensary Marketing, Tech Stack - Tags: Cannabis Power of Point of Sale: Point of Truth for Dispensary Data The heart of cannabis retail operations is in the point-of-sale (POS) system. Often underestimated, the POS is the unsung hero, serving as the nucleus of the dispensary tech stack. The POS is critical to daily dispensary operations as well as creating useful data across a multitude of platforms. It should be the point of truth for your dispensary’s data, whatever system you choose. Read the following quick tips for maximizing the potential of this crucial component in the cannabis retail ecosystem. The Point of Truth: Elevating Company Data Why the Dispensary POS Matters At the core of every successful dispensary operation is accurate and real-time data. The point-of-sale system emerges as the definitive source—the point of truth—for company data. From inventory management to sales analytics, the POS system provides a comprehensive and centralized hub for dispensary data, streamlining processes and fostering data-driven decision-making. Relying on individual management of each system will inevitably lead to bad inputs and duplicated or missing data. A single point of truth means there can actually be data that helps drive real business decisions. The added benefit of using the point-of-sale as your point-of-truth is that you are pushing clean data to all the other systems integrated with your dispensary POS. Data Synchronization Across Systems Efficiency thrives on synchronization. Integrating the POS as the central hub ensures seamless data flow across various systems within the tech stack. Whether it's inventory management, customer relationship management (CRM),... --- - Published: 2024-02-27 - Modified: 2024-10-23 - URL: https://www.terrayn.com/cannabis-customer-lifetime-value/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Increasing Lifetime Value of Dispensary Customers: Strategies and Benefits At the crossroads of innovation and regulation within the cannabis industry, dispensaries grapple with a pivotal challenge: How can they elevate the lifetime value of their customers? While the initiation through HyperLocal SEO offers a promising start and is rooted in results, the enduring triumph of a dispensary rests on the meaningful relationships they have with their cannabis customers. We’ll delve into the concept of Customer Lifetime Value (CLV) for dispensaries and unravel its importance. Additionally, we’ll be sure to provide you with three actionable tips that you can implement today to fortify your dispensary's CLV. Understanding CLV for Dispensaries: A Predictive Metric Customer Lifetime Value (CLV) stands as a predictive metric, deciphering the impact of retaining customers and nurturing their increased spending over their lifespan as dispensary patrons. The analysis of CLV offers a lens through which the efficacy of marketing efforts becomes measurable. Businesses can leverage CLV insights to identify customer segments and tailor marketing messages based on individual purchasing behaviors, optimizing their marketing strategies. Why CLV Matters for Cannabis Retailers: Navigating Regulation In the intricate landscape of the highly regulated cannabis market, determining who your high-value customers are is of paramount importance. A study conducted by Cannabis Business Times outlines this strategic significance of identifying and focusing on valuable customers. Not only does this optimization enhance your marketing efforts, but it also secures a reliable influx of returning customers which can be difficult to rely on in this... --- - Published: 2024-02-27 - Modified: 2024-12-31 - URL: https://www.terrayn.com/dispensary-customer-education/ - Categories: Cannabis, Dispensary Marketing, Training & Education - Tags: Cannabis Dispensary Marketing Strategies: Leverage Customer Education The evolving landscape of cannabis science plays a pivotal role in reshaping how customers perceive and interact with cannabis products in the retail dispensary environment. This in-depth discussion unravels the intricacies of cannabis science and explores how leveraging education within your dispensary marketing strategies can transform the customer experience. From moving beyond THC numbers to understanding customer preferences, forging deeper connections between budtenders and customers, to breaking away from price-centric strategies and establishing a premium brand, join us on a journey through the fascinating world of cannabis science. Need help incorporating customer education and cannabis science into your dispensary marketing strategies? Terrayn can help! Contact us now for a free strategy session. Educating Customers on Cannabis Science Basics In the intricate dance of cannabis science, terpenes, cannabinoids, and flavonoids come together to create a symphony of effects that extend far beyond the conventional measures of THC percentages. However, many cannabis consumers are unaware of this. Educating customers on the basics of cannabis science gives them the power to make more informed decisions and the confidence to try new products. When thought of this way, incorporating cannabis science basics into your dispensary marketing strategies seems like a no-brainer. Understanding this trio—terpenes, cannabinoids, and flavonoids—offers consumers a roadmap to choosing strains that align with their preferences and desired effects. As we delve into the depths of cannabis science, it becomes clear that incorporating education on these compounds into your dispensary marketing strategies opens doors to a... --- - Published: 2024-02-27 - Modified: 2024-11-07 - URL: https://www.terrayn.com/budtender-training/ - Categories: Cannabis, Dispensary Marketing, Training & Education - Tags: Cannabis Elevate Cross Selling and Upselling with Effective Budtender Training Mastering the art of cross-selling and upselling is essential for dispensaries aiming to provide a personalized and value-driven experience to their customers. This blog post serves as a guide to unlock the potential of cross-selling and upselling through comprehensive budtender training. From understanding customer preferences to leveraging data insights, we'll explore strategies to enhance the retail journey, both in-store and online. I. Crafting the Perfect Product Mix Understand Customer Preferences:The foundation of successful cross-selling and upselling begins with a deep understanding of customer preferences. By analyzing historical and real-time data, dispensaries can identify purchasing patterns and preferences, enabling them to curate a product mix that resonates with their target audience. Strategic Inventory Management:Strategic inventory management ensures that dispensaries stock a diverse range of products that cater to various consumer needs and preferences. From flower varieties to edibles and concentrates, a carefully curated inventory sets the stage for effective cross-selling and upselling opportunities. Talk with Our Team of Dispensary Marketing Experts II. Visual Merchandising: Guide the Customer Journey Create Engaging Displays:Thoughtfully designed displays captivate customers, creating an immersive experience within the dispensary. By highlighting complementary products and premium offerings, dispensaries can encourage customers to explore and discover items they might not have initially considered. Make sure your staff knows about all displays in your dispensary and how to leverage them during customer interactions. Strategic Product Placement:Strategic product placement guides customers through their shopping journey. By positioning complementary items in close proximity to... --- - Published: 2024-02-27 - Modified: 2024-10-10 - URL: https://www.terrayn.com/dispensary-advertising-reference-guide/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis A Reference Guide to Advertising Your Cannabis Dispensary Effective advertising is often a difficult strategy for dispensaries to invest in but can be a high-impact way to stand out in their market and attract customers. However, advertising for cannabis businesses comes with its own set of regulations and challenges, thus the hesitation for many dispensary operators to implement this strategy. Whether you're a new dispensary owner or looking to revamp your marketing strategy, understanding the basics of compliant advertising is crucial. Understanding Legal Regulations Before diving into advertising tactics, it's important to familiarize yourself with the legal regulations governing cannabis advertising in your state. Each state has its own rules and restrictions, covering everything from where and how you can advertise to what content is allowed. By ensuring compliance with these regulations, you can avoid potential fines or penalties and build a solid foundation for your advertising efforts. Building Your Brand One of the key components of effective dispensary advertising is building a strong and memorable brand. Your brand should reflect your dispensary's values, mission, and unique offerings. From your logo and visual identity to your messaging and customer experience, every aspect of your brand should resonate with your target audience. Establishing a consistent brand presence across all channels helps to create trust and recognition among consumers. Creative Advertising Strategies Once you have a solid understanding of the legal landscape and have established your brand identity, it's time to get creative with your advertising strategies. This is where the resources... --- - Published: 2024-02-26 - Modified: 2024-11-20 - URL: https://www.terrayn.com/cannabis-market-research/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Cannabis Market Research Guide for Local Dispensaries The cannabis industry requires more than just passion; it demands strategic foresight and a deep understanding of your local market. In this guide, we delve into the intricacies of cannabis market research for local dispensaries, emphasizing the critical role it plays in determining your dispensary's success. From choosing the optimal location to comprehending local consumer habits and market conditions, join us on a comprehensive exploration of the key cannabis market research factors that can shape your dispensary's standing in the local landscape. Choosing the Right Location for Your Dispensary Strategic Site Selection Selecting the right location for your dispensary is similarly important to laying the foundation for a sturdy building, and one of the very first things you’ll likely do in cannabis market research. Evaluate potential locations based on foot traffic, accessibility, and zoning regulations. A strategic site ensures visibility, convenience for customers, and compliance with local laws. Look at the saturation of the market and potential for new competitors to set up shop in the near future. Sufficient parking is another key factor that is often overlooked. Understanding Demographics Conduct a thorough analysis of the local demographics to align your dispensary with the preferences and needs of the community. When performing cannabis market research, consider factors such as age groups, income levels, and cultural diversity. Tailor your product offerings and marketing strategies to cater to the unique demographic profile of your target audience. Consider specific specials that appeal to your local demographics.... --- - Published: 2024-02-26 - Modified: 2024-09-05 - URL: https://www.terrayn.com/dispensary-online-marketing-best-practices/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Mastering Cannabis Dispensary Marketing Strategies Establishing a strong online presence is essential for the success of any dispensary. This article serves as a guide for dispensaries looking to navigate the digital landscape effectively. From optimizing for search engines to crafting engaging content on social media, discover the best practices that can enhance your dispensary's visibility and engagement online. Unlock the Power of Search Engine Optimization (SEO)Craft Engaging Content for Social Media PlatformsLeverage Email Marketing for Customer EngagementExplore Influencer Partnerships and CollaborationsEmbrace Cannabis eCommerce I. Unlock the Power of Search Engine Optimization (SEO) - Optimize for Local Searches Ensure that your dispensary appears in local search results by optimizing your website for location-specific keywords. Incorporate the name of your city or neighborhood naturally into your website content, meta tags, and product descriptions. Remember the value of naming your photos and attaching meta data such as a geotag to give another boost to your local authority. Optimize Your Google Business Profile (GBP) Optimize your Google Business Profile (GBP) profile to improve your local search ranking. Provide accurate information, including your dispensary's address, phone number, business hours, and website. Encourage customers to leave reviews on GMB to enhance your online reputation. GBPs are the cornerstone from which our team builds HyperLocal SEO campaigns, which are among the most impactful campaigns a dispensary can run to acquire new local cannabis customers. Talk with Our Team of Dispensary Marketing Experts II. Craft Engaging Content for Social Media Platforms - Tailor Content to Your Local Cannabis... --- - Published: 2024-02-26 - Modified: 2024-10-14 - URL: https://www.terrayn.com/dispensary-seo-best-practices/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis SEO Best Practices for Cannabis Dispensaries: A Quick Reference Guide Success in the cannabis retail industry hinges on several things, including the quality and variety of products, personality and knowledge of staff, and online visibility. As more consumers turn to the internet to find cannabis products and services, optimizing for search engines becomes imperative. This SEO for cannabis reference guide introduces the essential strategies to elevate your dispensary's online presence. From understanding the landscape to crafting search-optimized content and mastering technical SEO fundamentals, this SEO for cannabis guide equips dispensary owners with the tools needed to navigate this complex aspect of their digital marketing. Whether you're aiming to attract local foot traffic, expand your reach, or build digital authority, implementing these best practices will help you maximize your dispensary's digital footprint. Why is SEO Important for Dispensaries? SEO (Search Engine Optimization) for dispensary websites is essential because it increases online visibility and drives organic traffic to your page. With cannabis being a highly competitive industry, having a strong SEO strategy ensures your dispensary ranks higher in search results, attracting more customers and increasing sales. Local SEO for dispensaries also helps you reach customers who are actively searching for cannabis products near them. Without cannabis on-page SEO, potential customers may not even know your business exists. Understanding the SEO Landscape for Cannabis Dispensaries Keyword Research Keyword research is the foundation of any search optimization campaign. Conduct thorough research to uncover terms relevant to cannabis products and services that are searched in... --- - Published: 2024-02-25 - Modified: 2024-08-09 - URL: https://www.terrayn.com/local-marketing-strategies-for-dispensaries/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Connect with Cannabis Customers in Your Area Localized marketing is a powerful tool for dispensaries looking to connect with their communities. This quick guide explores the significance of localized marketing, providing dispensary owners with insights to create strategies for specific geographic areas. From community engagement to mastering local SEO, discover the key elements that can elevate your dispensary's presence in the neighborhoods you serve. The Power of Community for Cannabis Operators -- Participate in Local Events One of the pillars of localized marketing is active participation in events in your area. Explore opportunities to sponsor or participate in community gatherings, festivals, or charity events. By aligning your dispensary with local causes, you not only contribute to the community but also create a positive association with your brand. Plus the added benefit of boosting brand awareness and reaching a new audience Develop Community Partnerships Forge partnerships with other local businesses. Collaborate on cross-promotions, co-host events, or offer joint discounts. Establishing a network within the community fosters a sense of unity and positions your dispensary as an integral part of the local business ecosystem. As a member of the cannabis community, some partnerships will come easier than others. Overcoming stigma can be a challenge but is worth the effort if you are able to make strong community connections. Talk with Our Team of Dispensary Marketing Experts Dominate Your Local Cannabis Customer Searches -- Optimize Your Dispensary's Google Business Profile Ensure your dispensary is easily discoverable by optimizing your Google My Business profile.... --- - Published: 2024-02-25 - Modified: 2024-12-31 - URL: https://www.terrayn.com/dispensary-branding/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis 5 Tips for Effective Cannabis Dispensary Branding In an increasingly crowded dispensary market, the key to standing out lies in creating distinctive cannabis branding. This article dives into the art and science of dispensary branding, offering insights into creating a brand that not only garners attention but also resonates with your audience. From defining your brand's personality to establishing a cohesive visual identity, discover the most important elements for leaving a lasting impression in the minds of consumers. Define Your Dispensary’s Brand Personality Craft a Cohesive Visual Identity Build a Compelling Brand Story Establish Consistent Messaging in Your Cannabis Branding Evolve with Customer Feedback and Market Trends I. Define Your Dispensary's Brand Personality Understanding Your Unique Identity Begin by defining your dispensary's distinct identity. What values does your brand uphold? What sets your dispensary apart from competitors? A clear understanding of these aspects lays the groundwork for crafting a brand personality that connects with your target audience. This also creates the opportunity to create a marketing strategy that appeals to cannabis customers in your area that align with your dispensary’s identity. Trends in Cannabis Retail Align your brand personality with the values of your target customers. Whether it's a focus on education, community, or innovation, ensure that your brand reflects values that resonate with your audience. Alignment fosters a deeper connection and loyalty among customers who share similar beliefs. This doesn’t mean you need to have signs on your door that share the things you care about, rather that your... --- - Published: 2024-02-19 - Modified: 2024-11-20 - URL: https://www.terrayn.com/cannabis-marketing-help-for-dispensaries/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Hiring Success in Cannabis Marketing Hiring the right people to run your cannabis marketing strategy can make all the difference in the success on your bottom line. In this short guide, we'll walk you through the steps to navigate the hiring process and find the perfect marketing support for your dispensary business. Identify Priorities for Your Cannabis Marketing Team First, it's crucial to define your needs. Take a step back and assess your current cannabis marketing efforts. Identify any gaps or areas where you could use some extra support, whether it's social media management, content creation, SEO, or compliance-focused marketing strategies. Once you've pinpointed your needs, it's time to assess potential candidates' experience and understanding of the industry. Look for professionals with a proven track record in cannabis or similarly regulated markets. Consider their knowledge of cannabis regulations and compliance requirements, in addition to their past successes in marketing roles. This can help your team set yourself apart from your competitors. Digital Marketing Proficiency A digital marketing hire should possess proficiencies in areas such as SEO, social media management, and email marketing. A robust online presence is fundamental for dispensaries, and your team should be well-versed in leveraging all possible digital channels that can help increase your local visibility and strengthen your brand. Data-Driven Decision-Making Equip your cannabis marketing team with those who have a data-driven mindset. The ability to analyze data, interpret metrics, and derive actionable insights is essential in cannabis marketing. Data-driven decision-making ensures that your marketing strategies... --- - Published: 2024-02-17 - Modified: 2024-12-30 - URL: https://www.terrayn.com/dispensary-marketing-strategies/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis Mastering Cannabis Dispensary Marketing Strategies The following is a comprehensive guide designed to provide actionable insights and proven strategies for success in the dynamic world of cannabis retail. In this guide, we'll explore the multifaceted landscape of Cannabis Retail Marketing, offering real-world examples and practical tips to navigate the complexities of this rapidly evolving industry. From understanding market trends to crafting a distinct dispensary brand, navigating regulatory challenges, leveraging digital platforms, enhancing the in-store experience, fostering customer engagement and loyalty, to measuring success through analytics, we'll cover it all. Whether you're a seasoned dispensary owner or an aspiring entrepreneur, join us on this journey to unlock the secrets of success in the competitive cannabis retail market. Understand the LandscapeBuild a Powerful BrandOptimize Digital MarketingImplement Visual Merchandising PrinciplesPromote Retention and Grow CLVMeasure Success with the Right KPIs Understanding the Landscape Navigating the intricate world of cannabis retail demands a comprehensive understanding of the terrain. This section serves as a strategic guide, illuminating the importance of local market research and unveiling the current trends shaping the industry. By delving into the nuances of local market dynamics and the evolving landscape of cannabis retail, dispensary owners and marketers gain the insights needed to navigate confidently and thrive amidst the complexities of this burgeoning market. Local Market Analysis Local market research serves as the cornerstone of successful cannabis retail marketing, providing invaluable insights into the unique characteristics of the target market. Understanding the local landscape involves a multifaceted approach, encompassing analysis of competition, customer... --- - Published: 2024-02-15 - Modified: 2024-10-10 - URL: https://www.terrayn.com/cannabis-dispensary-loyalty-program-strategies/ - Categories: Cannabis, Loyalty Programs - Tags: Cannabis Goals and Strategies for Cannabis Dispensary Loyalty Programs Dispensary loyalty programs play a crucial role in fostering long-term relationships with customers and driving repeat business in the competitive cannabis industry. Today, we’re going to look at the various aspects of cannabis loyalty programs, covering topics such as goals and strategies for increasing average spend and visit frequency, growing program size, encouraging customer engagement, segmenting audiences, and effective credit management. Read the full article or skip to what you’re looking for, or just speak directly with our team of experts with a free loyalty program consultation. Increase Customer Lifetime ValueGrowing Cannabis Loyalty Program Participation Optimizing Rewards Programs for Customers and DispensariesImpact of Effective Dispensary Loyalty ProgramsUnlock the Full Potential of Your Dispensary Loyalty ProgramCannabis loyalty programs stand as vital tools for dispensaries to nurture lasting connections with their customers. These programs aren't merely about offering discounts or rewards; they are strategic mechanisms designed to elevate customer experience while driving tangible benefits for the business. The overarching goals of any cannabis dispensary loyalty program are clear: to enhance customer lifetime value, boost average spend per visit, and increase visit frequency. By aligning loyalty initiatives with these core objectives, dispensaries can unlock the full potential of their programs, driving measurable results and propelling sustainable growth within the industry. This section will delve into the intricacies of crafting and executing effective loyalty strategies that not only meet these goals but also exceed customer expectations, fostering loyalty and advocacy in an ever-evolving market landscape. Increase... --- - Published: 2024-02-07 - Modified: 2024-10-24 - URL: https://www.terrayn.com/cannabis-data-analytics/ - Categories: Cannabis, Dispensary Marketing, Tech Stack - Tags: Cannabis Unleashing the Power of Cannabis Data Analytics: GA4 The world of cannabis retail is evolving at a rapid pace, and understanding the intricacies of cannabis data analytics is more important than ever. Google Analytics 4 (GA4) is your trusty sidekick in this digital adventure, offering valuable insights into your website's traffic sources and the performance of your marketing campaigns. Join us as we embark on a journey through key questions and answers that can transform your cannabis data analytics game. https://www. youtube. com/watch? v=u7-hwtVQR7E Why is understanding where your website traffic comes from so important for cannabis retailers today? In the dynamic landscape of cannabis retail, knowing how your customers discover your online presence is vital. The “Traffic Acquisition” report in Google Analytics 4 (GA4) is your compass, guiding you through the maze of website traffic sources, including Local & Organic SEO, emails, texts, social media, and more. Understanding where your traffic comes from allows you to make key decisions on where to increase or decrease budgets and resources, and is just one integral step in learning how to interpret cannabis data analytics. What specific information does the Traffic Acquisition report in GA4 provide? The GA4 “Traffic Acquisition” report is your treasure trove of data, revealing the channels and campaigns that drive users to your site. It offers a wealth of metrics to illustrate how visitors from different sources behave, such as Sessions, Bounce Rates, Menu Views, Online Sales Volume, and e-commerce revenue. All of these metrics combine together to... --- - Published: 2024-01-19 - Modified: 2024-10-09 - URL: https://www.terrayn.com/dispensary-website-optimization/ - Categories: Cannabis, Tech Stack - Tags: Cannabis In the ever-evolving landscape of the cannabis industry, where competition is fierce and regulations are stringent, dispensary owners find themselves facing a crucial question: How can they stand out and thrive in a digital space flooded with options? The answer lies in the heart of their online presence – their dispensary website. Welcome to the ultimate guide on Dispensary Website Optimization, where we unravel the secrets to creating a digital storefront that not only attracts but captivates your audience. As a seasoned expert in cannabis dispensary marketing, I understand the pivotal role that a well-optimized website plays in the success of any cannabis business. It's not just about having an online presence; it's about crafting an immersive and user-friendly experience that keeps your customers coming back. In this guide, we'll explore the essential elements of Dispensary Website Optimization, diving into the why, the how, and the actionable steps you can take to elevate your online presence. Whether you're a dispensary owner looking to revamp your current website or an entrepreneur gearing up for a new venture, this guide is your roadmap to success. Join me as we navigate through the intricacies of website optimization, unravel the latest trends shaping the digital landscape, and equip you with the tools you need to stay ahead in this dynamic industry. So, let's dive in and unlock the full potential of your dispensary's online identity! The Foundation: Why Dispensary Website Optimization MattersIn the bustling realm of cannabis commerce, a dispensary's website serves as more... --- - Published: 2023-12-05 - Modified: 2024-11-07 - URL: https://www.terrayn.com/how-to-write-blogs-for-seo/ - Categories: Cannabis, SEO - Tags: Cannabis If you’ve arrived here, you’re probably wondering: Do I need a blog for my business? The answer is yes! In today’s digital age, business blogs have become a powerful tool, giving small businesses the ability to compete with corporate giants for minimal marketing dollars. By using inbound marketing strategies like optimizing your website for Google and posting consistent blogs, small business owners can reach their target audience in new, more affordable ways. No need to go looking for customers– let your small business blog bring your ideal clients to you! By harnessing the power of SEO blogs, small businesses can create compelling content that appeals to their ideal client, increases brand awareness, and drives sales. In this blog post, we will explore the benefits of blogging for business, showcasing real-life small business blog success stories and providing practical tips for implementing a successful blogging strategy. Whether you're a startup or an established business, it's time to take your brand from local to global with blogging! Small business blogs boost your website traffic, beef up your brand authority, and increase your bottom line! Benefits of Small Business BlogsBlogging offers small business owners like you the opportunity to establish themselves as authoritative voices in their industry. The best business blogs are well-crafted and informative– showcasing your expertise and building trust with potential customers worldwide. By also incorporating relevant keywords and optimizing your blog content for search engines, your business can improve its organic rankings, driving more traffic to your website. One of... --- - Published: 2023-11-30 - Modified: 2024-08-27 - URL: https://www.terrayn.com/how-to-get-your-metrc-api-key/ - Categories: Cannabis - Tags: Cannabis Finding or Generating Your Metrc API Key 1. Navigate to your state's Metrc dashboard and login. Typical Metrc login URLs are your state's abbreviation followed by ". metrc. com/log-in" Ex: or. metrc. com/log-in , mi. metrc. com/log-in, etc. 2. Click on your user ID dropdown in the top right of your dashboard, and click on API Keys. 3. Here you will find your API key listed or can generate one by clicking the generate button. Copy the entire code and paste it into your Terrayn settings panel or provide it to your account manager. Please make sure your API key includes sales permissions. If it does not, an admin will need to add these permissions. --- - Published: 2023-11-30 - Modified: 2024-10-10 - URL: https://www.terrayn.com/the-ultimate-guide-to-dispensary-loyalty-programs/ - Categories: Cannabis, Dispensary Marketing, Loyalty Programs - Tags: Cannabis In the dynamic landscape of cannabis retail, loyalty programs emerge as a cornerstone for long-term success. Beyond mere transactions, they foster lasting relationships, increase customer retention, and elevate the overall dispensary experience. This comprehensive guide aims to provide savvy dispensary owners with strategic insights into setting up and optimizing an effective loyalty program. Here are the essential steps covered in this guide:Crafting an Irresistible Sign-Up ExperienceBoosting Growth with Referral IncentivesGamify with Tiered RewardsVIP Treatment with Exclusive OffersTimely Communication with Auto-Triggered MessagesPersonalization through Customer SegmentsDirect Outreach with a Custom App and Push NotificationsInformed Decisions through Data Review Loyalty Programs for Cannabis DispensariesIn the competitive world of cannabis retail, loyalty programs are a game-changer. They not only retain customers but also increase lifetime value. If you're considering setting up a dispensary loyalty program, this is your quick guide, your go-to resource for the top tips to set up an effective program. Let's explore step by step how to create and optimize a loyalty program that stands out. Tip #1: Crafting an Irresistible Sign-Up ExperienceCreating an irresistible sign-up experience is the initial key to unlocking a successful dispensary loyalty program. It's the way to grow your program from a great idea to an impactful tool in your dispensary growth kit. In a market where customers have abundant choices, ensuring the onboarding process is seamless and appealing is paramount. QR codes and integration with the standard checkout process streamline the entry point for customers, minimizing friction and making it easy for them to join.... --- - Published: 2023-11-27 - Modified: 2024-10-09 - URL: https://www.terrayn.com/dispensary-kpis-metrics/ - Categories: Cannabis, Retail Operations - Tags: Cannabis What are cannabis dispensary KPIs? Cannabis dispensary KPIs (Key Performance Indicators) are measurable metrics that track the overall performance and growth of a dispensary. These indicators provide insights into sales, customer behavior, product popularity, and operational efficiency. By monitoring cannabis KPIs, dispensaries can better understand their performance and make data-driven decisions to improve business outcomes. Why should dispensaries track these KPIs? Tracking KPIs for dispensaries is crucial for identifying growth opportunities and optimizing operations. By regularly reviewing cannabis KPIs, dispensary owners can monitor sales trends, customer preferences, and traffic flow. This data helps guide marketing strategies, product offerings, and customer service improvements, ultimately boosting dispensary performance and profitability. Running a thriving dispensary requires more than just a passion for the product—it demands a strategic understanding of your dispensary's performance. In this data-driven era, Key Performance Indicators (KPIs) and other metrics serve as indispensable allies, providing valuable insights for informed decision-making. Split into two distinct sections, we'll explore eight essential dispensary metrics that transcend the surface, guiding you to optimize your business for increased revenue and heightened customer satisfaction. Our first section deals directly with top-line revenue, followed by the less obvious but arguably more useful leading and lagging metrics that consistently showcase a dispensary’s propensity for success or failure. Top-Line Revenue Metrics: Transactions Items per Transaction Average Order Value Sales Revenue Transactions: Transactions lay the foundation for your dispensary's success. Beyond merely counting foot traffic, this metric delves into the intricacies of customer visits and actual purchases. Understanding transaction data... --- - Published: 2023-11-21 - Modified: 2024-11-20 - URL: https://www.terrayn.com/cannabis-ecommerce-marketplaces/ - Categories: Cannabis, Dispensary Marketing, Tech Stack - Tags: Cannabis The Unique and Accelerated Journey of Cannabis eCommerce The cannabis industry in the US is intricate and difficult to unravel. This history of this unique industry is a tale of innovation intertwined with the ever-evolving digital landscape overcoming the challenge of government regulations and social stigmas. At this critical intersection, cannabis eCommerce platforms and marketplaces like Weedmaps and Leafly stood as pioneers, providing a haven for dispensaries in the uncharted territories of cannabis digital marketing and e-commerce. These platforms gave the cannabis industry a home online, a place where dispensaries and cannabis consumers could engage in open eCommerce. However, the tides are changing, ushering in a new wave of loosening regulations and shifting dispensary needs, changing the significance of these once-dominant platforms. As we dissect the historical significance of cannabis eCommerce marketplaces like Weedmaps and Leafly, we unravel the story of their rise to prominence and the recent reduction in priority, leading us to the question of their place in the future of cannabis marketing. Recent traffic trends tell a tale of diminishing influence, as dispensary operators shift their focus from these specialty marketplaces to other digital marketing channels that have recently become available to cannabis marketers. We are looking over the cliff of an impending paradigm shift (or have already made the leap) where dispensaries are shuffling their resources to get the most from their marketing spend and claim control over their data and customer experience. Our exploration into the evolution of digital marketplaces for cannabis retailers illuminates the... --- - Published: 2023-11-20 - Modified: 2024-08-27 - URL: https://www.terrayn.com/holiday-marketing-tips-for-dispensaries/ - Categories: Cannabis - Tags: Cannabis The holiday season is an excellent opportunity for cannabis dispensaries to engage with customers and boost sales. In a recent conversation with our Account Management and Marketing teams, we discussed a variety of ideas on how to create an impactful dispensary holiday marketing campaign, drive customer traffic, incentivize larger basket sizes, and encourage customers to visit again. In this blog post, we'll explore some of the 10 of our top holiday marketing tips for cannabis dispensaries: Special Daily DealsSeasonal Holiday ProductsProgressive DiscountsBundling AccessoriesBundling Consumptions MethodsEmployee IncentivesRaffles & GiveawaysGift CardsLoyalty ProgramSocial Media 1. Special Daily Deals Create a sense of excitement and anticipation by offering daily deals during the holiday season. Count down to the holiday, create collateral to help promote the specials, partner with special producers or artists, or unlock a special deal schedule for the holidays. Consistent deals keep customers engaged and curious, encouraging repeat visits to your dispensary. These deals can range from discounts on specific products to bundled packages that cater to various customer preferences. By changing the offers daily, you keep customers interested and provide them with a reason to return frequently throughout the holiday season. To make the experience even more engaging, consider incorporating a sense of surprise. Instead of revealing all the deals in advance, keep some as a surprise for each day. This element of mystery can build anticipation and excitement among your customer base. Use your website, social media, and in-store displays to promote these daily deals, making sure customers are aware... --- - Published: 2023-11-19 - Modified: 2024-11-07 - URL: https://www.terrayn.com/unlocking-the-power-of-seo-content-our-small-business-growth-guide/ - Categories: Cannabis, SEO - Tags: SEO Are you a small business owner looking to expand your online reach and attract more customers? Welcome to Terrayn’s ultimate guide on how to create SEO content to drive exponential growth for your local business. In today's digital age, having a strong online presence is non-negotiable! The first place customers look when researching a purchase is Google. That's why featuring strong SEO content on your website is important. Strategically optimizing your website and creating compelling, keyword-rich website copy can propel your business to new heights in search engine rankings, which will attract quality leads and boost your bottom line. In this comprehensive guide, we'll walk you through the essential strategies and tactics to optimize your website so you can get found on Google. Are you ready to harness the power of SEO content and take your small business to the next level? Keep reading! Writing effective SEO website copy can boost your small business’s Google presence. What is SEO, Anyway? Search Engine Optimization (SEO) is the practice of optimizing your website to improve its visibility and ranking in search engine results. By understanding and utilizing SEO best practices and creating SEO dynamic content, your small business’s website can enhance its online presence and attract more traffic from organic Google searches. More website visitors = more customers! SEO involves utilizing a combination of strategies to make your website more search engine-friendly. Keep reading to learn the five essential steps you should follow to attract customers to your website by using SEO.... --- - Published: 2023-10-23 - Modified: 2024-10-09 - URL: https://www.terrayn.com/social-media-for-cannabis-companies/ - Categories: Cannabis, Dispensary Marketing, Tech Stack - Tags: Cannabis Cannabis Social Media Marketing A how-to guide market your local dispensary and cannabis brand through social media platforms. If you’ve been responsible for a cannabis social media, you know the feeling. Take out your phone to check notifications and cross your fingers that the page hasn’t been suspended. Everyday is stressful when it comes to cannabis social media. It’s important, as one of very few ways to connect with potential new customers and connect with existing customers. And it’s hard, dealing with ever changing algorithms and additional rules social media platforms add to cannabis accounts. The rules, which at times, seem like they came from Who’s Line Is It Anyways, where “the rules don’t matter and we make them up as we go. ” seems to be arbitrary, are enough to stress any social media manager out, but getting banned is a social media manager’s nightmare. But it’s absolutely worth the headache and meticulous work to implement a strong social media strategy for dispensaries. Even with all the rules, social media is an impactful piece of your overall marketing strategy. Combined with loyalty programs, email and texting campaigns, community involvement, and (of course) amazing budtenders that deliver a great customer experience, social media plays a role in both gaining new customers and increasing the lifetime value of your existing customer base. Use social media to communicate with your customers. Be careful to follow the rules of each platform and community, but you can keep them updated on information they may... --- - Published: 2023-09-01 - Modified: 2024-11-07 - URL: https://www.terrayn.com/why-clicks-actually-matter/ - Categories: Cannabis - Tags: SEO Measuring success is an important piece of consistently running successful marketing campaigns. Digital marketing can level the playing field for local businesses by generating valuable data, empowering local operators to fine tune their message to fit their local customers. Learning from digital metrics to make informed decisions about other marketing channels and make the most of your marketing budget. So it's important to measure what's working online, how do I know what's working? That's where clicks come in. Strategic clicks are a lead metric that indicate you are on your way to earning a new customer! The actions that lead to a customer purchase differ by business — clicks for directions, calls for appointments, or online sales are common conversions. Why do clicks matter? It's simple. The right clicks bring potential customers one step closer to making a purchase with your business. For businesses who want to grow in 2023, understanding and capitalizing on the right clicks can be a make or break move. What about clicks that aren't related to a purchase? Not all clicks are equally valuable but can help support your goal in different ways. For example, our HyperLocal customer acquisition strategy focuses first on the highest value clicks that are most likely to lead to purchases (think of a click for directions from a search like "coffee shops near me"). Once those high value optimizations are running efficiently, we we shift efforts by creating content to prompt lower value clicks that support the overall subject matter... --- - Published: 2022-12-27 - Modified: 2024-11-07 - URL: https://www.terrayn.com/steps-to-success-in-dispensary-marketing/ - Categories: Cannabis - Tags: Cannabis Marketing for dispensaries is difficult. We know that. You fight regulations that prevent you from using tactics and channels most industries are allowed to use. Your digital marketing and traditional advertising channels are restricted, which limits your ability to acquire new customer leads and promote specials, events, or customer retention programs. But there is an upside to this level of difficulty. Your physical retail location is an essential and irreplaceable part of the cannabis industry. Dispensary operators have a unique platform to connect with cannabis customers. While brands can sell directly to consumers through online marketplaces that offer delivery or pickup, the primary opportunity to engage (and influence buying decisions) with cannabis consumers is inside the walls of your brick-and-mortar dispensary. The trick is to figure out an effective marketing mix that establishes a profitable local audience and sustains growth through uncertain market conditions. The 8 steps outlined below are a roadmap to help you be successful in your dispensary marketing efforts. Research Your Local Market Determine Competitive Positioning Plan Your Tech Stack Establish Customer Acquisition Channels Develop a Content Plan Foster Key PartnershipsPromote Customer Retention & Growth Measure Success with Data 1. Research Your Local Cannabis Market Start with local market research. That’s key. Know the landscape of your local cannabis market first. This will provide you with a full understanding of the behavior of your local customers and nearby dispensaries, which will inform your competitive positioning. Why should cannabis customers choose your weed store over the others in... --- - Published: 2022-12-20 - Modified: 2024-11-07 - URL: https://www.terrayn.com/best-dispensary-software/ - Categories: Cannabis, Retail Operations, Tech Stack - Tags: Cannabis Dispensary Tech Stack Overview Are you wondering what makes a good tech stack for dispensaries? The list below lays out 10 of the most important parts of a cannabis dispensary tech stack and dispensary software recommendations. 7 Top Cannabis POS Systems 6 Top eCommerce Software for Cannabis Retail Best Software for Your Dispensary Loyalty Program 5 Helpful Data Tools for Dispensary Owners Tools to Train Your Budtenders for Success 3 Leading Dispensary Display Software Can’t Accept Card Payments? Try These Systems Top Software to Manage Your Dispensary Team Tools to Get Your Dispensary Seen Online How to Create an Effective Tech Stack Selling weed is no longer a shady business (although still a cash business in many cases). And along with that amazing shift in our legal status, no longer tax-free or unregulated. The legal cannabis market is continually evolving with different regulations in each state and local market. Because the cannabis industry is growing more saturated with more retailers and brands available for cannabis users to choose from, it is increasingly difficult for dispensary owners and operators to stand out and navigate compliance to connect with new customers. The result is often a race to the bottom in pricing. But resisting the urge to compete on price alone is important for retailers and wholesalers (including the farmers that grow this magical plant! ). Disappearing margins add another stress point for many smaller dispensary retailers who have invested their personal savings and are in direct competition with big-money players. A... --- - Published: 2020-10-28 - Modified: 2024-08-27 - URL: https://www.terrayn.com/gmb-tips/ - Categories: Cannabis - Tags: Cannabis, SEO 3 Things You’re Probably Doing Wrong on Your Dispensary’s Google My Business Profile Most cannabis execs talk for hours about terpene profiles and their favorite strains, but Google is like a locked box they can’t figure out how to open. Though it may not be especially sexy, a Google My Business profile is every bit as valuable a piece of real estate as that corner lot adjacent to the Costco for your dispensary. It is your digital front door, and by helping the Google algorithm to understand who you are and what you do, you’re putting a blinking sign right above that front door. Selecting the Wrong Category or Categories It’s incredible to me how many dispensaries bypass ‘cannabis store’ while scrolling through GMB’s 3,942 possible categories to select alternative medicine practitioner, wellness clinic, herb shop or pharmacy. And to some extent, it’s totally understandable. In the weed business, we’ve learned that Big Tech tolerates cannabis, until they don’t. We all know someone who has spent years building a robust social media following, just to get the dreaded, “you’ve violated our terms of service,” notification and have it all wiped away. But if someone’s looking for a place to buy weed and Google can’t figure out if you sell pre-rolls, massages, tumeric or Alka-Seltzer, you’re probably going to the back of the line when someone searches for a ‘dispensary near me. ’ While it may be true that, as a cannabis shop, you don’t have access to the same features... --- - Published: 2020-05-21 - Modified: 2024-11-05 - URL: https://www.terrayn.com/can-dispensaries-advertise-on-google/ - Categories: Cannabis - Tags: Cannabis Dispensary Digital Marketing - What are the Rules? 5 Tips to Maximize your Online Presence (Legally) Establishing your dispensary undoubtedly required you to overcome a myriad of challenges. Navigating the regulations, creating a business plan, securing the capital to cover start-up costs. It wasn’t easy. Or cheap. And now, to keep your doors open, you have to build a customer base. How? Digital advertising is the most appealing. It’s 2020. Everyone is online. Every day. As we’re sure you’ve discovered, digital dispensary marketing isn’t as straightforward as it is for almost any other business. That’s where we come in. Read on to discover how to market your dispensary using Google (and other search engines). Dispensary Marketing Laws Marijuana marketing requires a delicate balance of considerations in both the methods of advertising you choose to pursue and the legality of the undertaking at both federal and state levels. Federal law, for example, prohibits the use of a “communication facility” to participate in the advertisement of controlled substances. This includes mail, telephone, and radio. Internet advertising faces similar restrictions. Although your dispensary has been legalized by the state you live in, your ability to advertise may be severely limited. Can Dispensaries Advertise on Search Engines? The short answer? No. You can’t use paid advertisements on popular search engines to market your dispensary. Unlike that organic pet food store down the street, your dispensary sells a controlled and illegal (under federal law) substance. To ensure they are in compliance with federal law, each... --- - Published: 2020-05-19 - Modified: 2024-11-05 - URL: https://www.terrayn.com/how-to-increase-your-dispensarys-aov/ - Categories: Cannabis - Tags: Cannabis How To Increase Your Dispensary’s AOV: 7 Actionable Ways To Boost Your Profits Steadily boosting your profits is easier said than done. You’ve probably tried your fair share of tips and tricks to grow your business. It can feel like a guessing game trying to figure out what will take your dispensary to the next level. You know how important growing your revenue is. But what you might not know is that the key to growing your revenue is increasing your average order value (AOV). This guide will give you 7 concrete things you can do to increase your dispensary’s AOV. What Is AOV? Maybe you’re just looking into opening a dispensary and don’t exactly have all the business terms down yet. We’ll cover our bases here just to make sure we’re on the same page. AOV, or average order value, is just what you link: it’s the average dollar amount of a single order or transaction in your online store. The revenue that your dispensary generates can be calculated just by using a simple formula: Revenue = number of visitors x conversion rate x average order value. Ideally, you’re thinking about ways to incorporate all of these factors into your business strategy. Focusing on your number of visitors and the conversion rate is important, but your AOV will give you insight that can help you both increase and retain customers. Why Does AOV Matter For Your Dispensary? AOV is an important metric to be aware of because it gives... --- - Published: 2020-05-18 - Modified: 2024-11-04 - URL: https://www.terrayn.com/how-to-make-your-dispensary-stand-out/ - Categories: Cannabis, Dispensary Marketing - Tags: Cannabis How To Make Your Dispensary Stand Out: 5 Things You Can Do You’re running a dispensary and you’re not sure how to stand out from your competitors. Perhaps your dispensary hasn’t opened its doors yet, and you want to stand out from the get-go. Or maybe you know how to run a cannabis dispensary, but you’d like to take it to the next level. If any of this rings true with you, then you’re in the right place. This guide shares five things you can do to make your dispensary stand out and keep customers coming back. 1. Loyalty Programs You love a good deal. Who doesn’t? In fact, 54% of consumers say they’d consider doing more business with a company for loyalty rewards. Loyalty programs give you a way to increase customer retention and hopefully gain new customers as well. What Types Of Loyalty Programs Are There For a Dispensary? There are various options when choosing a type of loyalty program. Choose the one (or more than one) that makes sense for your dispensary. Here are just a few ideas for dispensary loyalty programs: Points-Per-Purchase This option essentially offers the customer a chance to earn points for every purchase they make. The more they spend, the more points they earn. Think of it this way: Phil comes into your dispensary. He only planned on buying one product priced at $35. But when he’s ready to pay, you tell Phil that by signing up for the points program he could... --- ---