Back to Blog

Why Clicks Actually Matter

Sam Coonrod

In the fast-paced world of digital marketing, understanding the significance of clicks is paramount to steering your business towards success. In this exploration, we delve into why clicks matter and how they can be the linchpin for local businesses striving for growth in 2023.

Measuring Success in the Digital Realm

Emphasizing the crucial role of measuring success in consistently running effective marketing campaigns, we note that digital marketing acts as a great equalizer for local businesses. It provides them with the means to generate valuable data, enabling operators to fine-tune their messages for their local customer base.

The power of digital metrics lies in their ability to inform decisions not only within the digital space but also across more traditional marketing channels. The opportunity to leverage insights gained from clicks, impressions, and search volumes to optimize signage, radio ads, and other non-digital campaigns is highlighted.

Strategic Clicks as Lead Metrics

Strategic clicks serve as lead metrics, indicating progress in the customer acquisition process. The actions that lead to a purchase vary by business, ranging from clicks for directions to calls for appointments and online sales. Understanding the nature of these conversions is vital for tailoring marketing strategies accordingly.

The Value of the Right Clicks

It's crucial to identify the right clicks—the ones that bring potential customers a step closer to making a purchase. Whether it's a click for directions, a call for an appointment, or an online sale, businesses need to optimize for the clicks that align with their primary conversions.

Beyond Purchases: Supporting Goals with Clicks

Not all clicks directly lead to purchases, but they can support business goals in different ways. Optimizing for high-value clicks, such as "coffee shops near me," and later shifting focus to lower-value clicks that contribute to the brand's subject matter authority, such as "best kinds of coffee beans," is exemplified.

Unpacking Clicks for a Successful 2023

Understanding and capitalizing on the right clicks can be a make-or-break move for businesses aiming to thrive in 2023. By analyzing not only the clicks themselves but also the customer journey leading to those clicks, businesses can unlock a goldmine of relevant data for informed decision-making.

In the ever-evolving digital landscape, clicks emerge as a dynamic force, guiding businesses towards success and customer satisfaction. Clicks are an important piece of measuring success, particularly in an environment where data is often messy and difficult to come by. This data, extracted from the digital environment, can inform marketing and purchasing decisions beyond the sphere of digital marketing.

Want to know how to earn more clicks and convert them into paying customers? Talk to our team about a partnership with Terrayn.

Maximize revenue with our dispensary intelligence app. Request free beta access.
Share on social media: 

Give your dispensaries a competitive
in your local markets.

Free strategy session.

Let our team of experts dive into your dispensary and walk you through how you can take your business to the next level.

What Services & Tools Are You Interested In?
Your information has been saved.
Looks like we're having trouble

More from our
dispensary marketing blog

How to Write Blogs For SEO

Essential Insights for Your Small Business Blog 

Read Post

Dispensary KPIs & Metrics

Elevating Your Cannabis Retail Business with Actionable Insights

Read Post

The Ultimate Guide to Dispensary Loyalty Programs

8 Tips for Setting Up & Optimizing Your Loyalty Program

Read Post

Holiday Marketing Tips for Dispensaries

Hot tips to grow your dispensary during the holiday season.

Read Post

Unlocking the Power of SEO Content

Our Small Business Growth Guide

Read Post

Social Media for Cannabis Companies

A how-to guide market your local dispensary and cannabis brand through social media platforms.

Read Post

Why Clicks Actually Matter

Navigating the Digital Landscape for Business Growth in 2024

Read Post

21 Marketing Ideas to Grow Your Dispensary

Ideas to consider when planning your annual dispensary marketing calendar.

Read Post

8 Steps to Success in Dispensary Marketing

Discover dispensary marketing strategies and a high-level overview of the complete process of building a strong cannabis customer base.

Read Post

Best Types of Dispensary Software

A complete review of the cannabis retail tech stack, starting with the heart and center of the whole system: the point of sale.

Read Post

How To Get Your Metrc API Key

Step by step instructions on finding or generating your API key to use with the Terrayn Dispensary Intelligence App

Read Post

3 Things You’re Probably Doing Wrong on Your Dispensary’s Google My Business Profile

3 Things You’re Probably Doing Wrong on Your Dispensary’s Google My Business Profile

Read Post

Digital Dispensary Advertising Laws - 5 Tips for Success

Can dispensaries advertise on search engines like Google and Bing? It’s murky territory. We review the laws related to dispensary advertising and provide tips on how to successfully use digital marketing to advertise your dispensary.

Read Post

7 Ways To Increase Your Dispensary’s AOV

Searching for a few simple ways you can increase your dispensary’s average order value? Look no further. This guide will outline 7 ways you can increase your AOV (and revenue).

Read Post

5 Ways To Make Your Dispensary Stand Out

Struggling to make your dispensary stand out? This guide offers 5 ways you can make your dispensary stand out to new and recurring customers.

Read Post