Bloom Montana operates 33 dispensary locations across the state featuring several different retail and wholesale brands.
The Problem: Despite great locations & products, Bloom’s digital exposure was lacking.
The Solution: Bloom partnered with Terrayn, leveraging our team as a fractional marketing department, to deploy various digital marketing strategies which resulted in significantly more new customers and revenue.
Like most of our campaigns, the first strategy we focused on was all about winning the local search exposure in their markets. This is one of the most critical opportunities for dispensaries to capitalize on, learn more about why that is here.
We also immediately starting focusing on Local SEO and producing relevant content to help Bloom increase their exposure in the organic results as well.
Check out the tooltips on the images to learn more about each strategy & tactic.
This is a local heatmap scan. We use these to understand how partners are performing in local search engines like Google and Apple Maps.
It is critical to rank well in local search as this is the first area displayed to customers searching to purchase cannabis in the area.
The center dot, is tied to Bloom's Billing's location. Each dot is .5 miles apart and the number represents where someone would find them in google search if they were to pull out their phone and search from that exact location. As you can see, Bloom shows up in the top 3 search results for the entirety of this 36 square mile scan.
While also focusing on local search, we launched an organic SEO campaign targeted at product and brand search. As you can see, once optimizing Bloom's core site pages and Dutchie eCommerce, massive gains were had.
Over the last few years partnering with Bloom, e-commerce traffic and sales have continued to grow in addition to an initial 24% lift in online sales.
On top of our SEO strategies, we optimized Bloom’s entire e-commerce experience to drive more high-intent traffic for top brands and products while simultaneously increasing conversation.
We grew Bloom by operating as an extension of their existing marketing team. Our team supplied the knowledge and expertise to execute several key initiatives within various digital areas, capturing more local market share for their existing stores and growing online revenue.
Their services included:
HyperLocal is our flagship service that is designed to increase exposure, customer acquisition, and revenue opportunities in your local area leveraging your Google Business Profile and Apple Maps.
Our organic SEO & content marketing services go hand in hand and are much different than generic content marketing. We create hyper-targeted, locally relevant content specific to your area that helps increase local exposure for terms your customers are searching for, ultimately leading to more traffic and sales.
Due to advances in online menu capabilities in the cannabis space, we now have the ability to optimize your e-commerce to drive significantly more traffic and sales. We do this by ensuring customers in your area can find top products and brands in your store.
We helped Bloom Montana move their site from an outdated platform onto WordPress using Elementor page builder. This has allowed them to have full control over their site and online menus.
The next steps are simple, just pick a time that works for you to meet with our team and we will start the process of building a custom marketing plan unique to your dispensary business. Here is how it works:
Meet with our team of dispensary marketing experts so we can get a thorough understand of your business and your current digital presence and challenges.
Our team sits down, leverages everything we know about your cannabis business, and creates a custom marketing plan for your dispensary.
Once we finalize what we beleive to me the most effective and efficient ways to grow your dispensary online, we meet with you again to present our plan.
You decide what strategies and tactics are best for your business, or even if we partner together at all. There are no strings attached to this process.
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