A 180-Day Case Study in Digital Customer Acquisition
One of our long term partners, a damage & restoration repair company, decided they were going to acquire a local concrete repair to add to their fleet of services. One of the first tasks of business was to have us launch a HyperLocal campaign.
After strategizing with our team of local marketing experts, we quickly optimized their website, launched a Google Business Profile, and began creating locally optimized content.
We knew we were on the right track when we saw immediate improvements in local search rankings leading to increased visibility and engagement.
Step one for CreteJack was to increase their online visibility and exposure for people searching anything related to concrete repair or foam jacking in their local area. This is what HyperLocal is built to do. After optimizing their business’ digital presence, we quickly saw rankings increase leading to more eyeballs on their GBP listing and website.
The next order of business was to ensure the new visitors were being converting into leads at the highest rate possible. This encompassed optimizing CreteJack’s website and managing their online reputation so that customers quickly built trust and credibility leading to them making a call.
Our last task was to help CreteJack convert more leads into paying jobs. We did this by integrating a call tracking system to help them understand how many of the calls that were coming from their website and Google Business Profile were potential customers and how they could improve their sales process.
In less than 6 months, we launched a new Google Business Profile for CreteJack and took it from 0 calls a month, to 40+. What would 40+ new leads a month do for your local service business?
While calls are certainly a great metric to track and gauge success, we base our success on much more than that. View below some of the other impressive improvement made during this campaign.
We did a lot of research before deploying HyperLocal for CreteJack, ensuring we were targeting the right keywords that would actually drive new business. HyperLocal helped them gain 751 spots in Google Local and Google Organic in just a few months.
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