Chalice Brands is a vertically integrated cannabis operator in Oregon that runs multiple chains of retail shops and creates wholesale products including flower, edibles, vapes, and concentrates. The complexities that come with this dual role in the industry includes working as a supplier to retail competitors. Earning new customers in a way that maintains those relationships is key. With these considerations, Chalice is operating within even more constraints than most cannabis retailers.
Chalice Farms
Oregon
16 Locations
Recreational
Increase in Calls
Increase in Website Clicks
Increase in Direction Requests
Chalice was getting lost in the saturated Portland cannabis market. Not only were the number of dispensaries in the area creating a difficult path to earning new customers, but prices were also plummeting, driving down the value of each new customer walking through the door. Sidewalk signs and sandwich boards promoting $30 ounces could be seen outside many competitors. Chalice was facing not only the difficult task of standing out among the many options for Portland’s cannabis customers, they also had to run a profitable retail business. So, how does a local business grow their customer base on a limited budget? Enter our HyperLocal customer acquisition strategy.
Zooming out before we dive into the impacts of HyperLocal on a vertically integrated retailer facing the challenges of market saturation and price compression, Chalice was in full-ahead mode. Pushing to overcome a pile of debts from their rapid expansion and fighting against the perception from many consumers that they were the manifestation of “corporate cannabis”, Chalice implemented a full blitz of traditional, digital, and guerilla marketing tactics. HyperLocal was added to the mix in 2019. The timing could not have been better.
The boost in rankings for searches like “weed near me” or “dispensary near me” hit just in time for the impacts of the Covid-19 pandemic. Those impacts were a boom in the cannabis industry. More people staying home with more disposable money in their pockets led to an increase in those key searches right as Chalice started to rank at the top of the Google Maps pack. That led to a whole bunch of new customers and created the conditions for Chalice to survive the tough times to come.
Key Actions Explained
“Not sure what we would do without your team.”
If you’re a growth-minded dispensary looking to boost revenue then we should talk. Chances are your losing out on customers & revenue to your competitors in your local area. We want to help win it back.
Let our team of experts dive into your dispensary and walk you through how we can take your business to the next level.
